Wendy’s Side Bet on Mac & Cheese

Filed under LTO, Marketing, Menu

Wendy’s announced the addition of two new limited-time sides—macaroni & cheese and baked sweet potatoes—confirming earlier expectations. Chili Cheese Fries also arrive as a new permanent side option. Each of the three is priced at $2.49.

The mac & cheese is cavatappi pasta combined with a sauce made with Vermont Cheddar and American cheeses, milk and cream. Extra Cheddar is served on top. The sweet potatoes are sourced from North Carolina and Mississippi farms and are served with a “Buttery Cinnamon Spread” on the side.

Wendy’s is due for an entrée introduction soon, which could be a rollout of the chicken flatbread sandwiches it has been testing. Chicken, as we’ve seen with Jack in the Box’s introduction last week of its Chipotle Chicken Club Combo, continues to be chains’ cost-effective protein of choice.

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