Wendy’s today finally made it official, formally introducing the Bacon & Blue cheeseburger on its home page after testing the innovative burger for more than six months. It’s the first blue-cheese-topped burger from a national quick-service chain. The rollout follows Wendy’s CEO Roland Smith’s advisory to analysts last month that the chain would add the new burger during the first quarter.
Topped with Wendy’s new applewood-smoked bacon and sautéed onions, the Bacon & Blue burger was tested last year alongside the Bacon Deluxe, which the chain added nationally at $3.99 last November, backed by the “You know when it’s real” campaign. TV spots for Bacon & Blue continue that line coupled with the closer “Get your hands on one, before somebody else does.”
Not everyone is a blue-cheese fan, which is one reason chains have shied away from trying it. But Bacon & Blue has received enthusiastic comments from burger lovers on this site. The on reservation has been worries about just how “indulgent” (i.e. calorie count) it is, since nutrition details have not previously been provided on Wendy’s site. Those figures now are out: Bacon & Blue has 680 calories (360 from fat, of which it has 40 grams) and 1,390 mgs of sodium (there’s bacon, remember). While the Bacon Deluxe was added in single, double and triple varieties, Wendy’s lists Bacon & Bleu on its menu only as a single-patty option for now.