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The State of Johnny Rockets

Filed under Advertising, Promotion

They’re not as good as a burger but nice infographics can be very satisfying. Consider, for example, this timely “state of the union” creation from the Johnny Rockets chain. To kick off its new blog, called The Original Hamburger, the chain compiled a variety of data on consumer dining behavior for this work of info art.

Note that 93% of those surveyed say they eat at one burger a month, with 61% enjoying about one a week. When people dine at Johnny Rockets, the Bacon Cheddar Double is the favorite in the West; the Smoke House Single scores big in the South; Midwesterners like the Route 66; and the Original is the top pick in the Southeast and Northeast.
[Can’t see the whole graphic? Click it and expand it.]