Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Wendy’s Baconator Fries Extend Brand

Wendy's Baconator Fries

Of course, the alternative to adding something completely new to the menu is to shuffle on-hand pantry ingredients to create something familiar that doesn’t complicate operations. Burger King is especially adept at this, juggling toppings to create Whopper variations.

Wendy’s now shows its skill with this culinary strategy by taking toppings from its Baconator burger, […]

Wendy’s Hires Pizza Hut’s Kane as CCO

Wendy's Kurt Kane

Kurt Kane, credited with the reinvention of the Doritos brand during his tenure at Frito-Lay, has been asked to help reinvigorate Wendy’s. The burger chain announced that Kane is taking the new title of Chief Concept Officer, responsible for North American marketing and innovation, effective May 4. He reports to President-CEO Emil Brolick.

Wendy’s […]

Heat Wave: Burger Chains Get Super-Spicy

CarlsJr. El Diablo

Wendy’s next week introduces nationally the Jalapeňo Fresco Spicy Chicken Sandwich and its sidekick, Ghost Pepper Fries. These are the burger world’s latest attempt to see just how fiery a sandwich can be. Diners say, “Bring it on.”

Wendy’s packs heat: the new chicken sandwich features an all-white-meat chicken breast topped with fresh, diced jalapeños […]

Wendy’s Refocusing on Its Core

Just as Wendy’s rolls out its latest high-price LTO, the Bacon & Blue on Brioche burger, CEO Emil Brolick told analysts this week that the chain is altering and rebalancing its marketing strategy to lessen support for such items.

Wendy’s Bacon & Blue on Brioche

During Investor Day presentations at its headquarters, Brolick said […]

Wendy’s Rebalances its Menu Marketing

Wendy’s said it is refining its marketing strategy in light of Q3 results that show it lost its “high-low” pricing balance.

BBQ Pulled Pork is meeting sales expectations, Wendy’s CEO said.

For the quarter, Wendy’s reported a 2% increase in same-store sales at company-owned units and just a 0.5% increase at franchised stores (which […]

Wendy’s Rolls Out Pulled Pork Menu

Wendy’s finally has let the pig out of the pen, introducing nationally the pulled-pork dishes it began testing early this year and has been quietly adding in many markets over the past month.

Wendy’s comes close to busting the traditional $5 ceiling on QSR sandwiches with the new BBQ Pulled Pork Cheeseburger. Priced at $4.99, […]

Monday Meeting: Burger King’s Half-Pound Burger

→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the […]

Wendy’s Seeking ‘Traction With Millennials’

www.youtube.com/watch?v=1q519tky0V4″>Hollywire:

Wendy’s CEO Emil Brolick says the chain is evolving its menu and marketing to ensure it appeals across generations. “The transformation of the Wendy’s brand is essential to strengthen our relevance with the boomer generation and to establish credible relevance with the Millennial generation,” he told analysts during the quarterly earnings conference call

Source: […]