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Wendy’s Gives Dave’s Burgers Better Bun

Wendy’s Gives Dave’s Burgers Better Bun

Dave Thomas was smart enough to know that a good idea is a good idea, no matter who else is embracing that idea. So Dave wouldn’t care that the chain he founded, Wendy’s, is announcing a burger revamp with a new bakery-style bun immediately after a competitor, Jack in the Box, announced the same tactical […]

Wendy’s: Check Rise; Customer Traffic Dip

Wendy’s: Check Rise; Customer Traffic Dip

Wendy’s Q3 report was an interesting mix of numbers that may not be exactly what they seem as QSRs continue to rely on menu-price increases to buoy results in a difficult marketplace. Wendy’s North American same-restaurant sales increased 3.1% for the period, ended Sept. 27, 2015. And President/CEO Emil Brolick claimed that average unit sales […]

Wendy’s NZ Does Black Buns One Better

Wendy’s NZ Does Black Buns One Better

Yesterday’s post touched on McDonald’s efforts to increase customization and on Burger King’s flirtation with black burger buns. It seems the other member of the Big Three is way ahead of them: In New Zealand, Wendy’s is currently offering a burger it calls the Gourmet Kiwi Classic on Brioche. The customization angle? It can be […]

Burger Chains Try to Get ‘Value’ Right

Burger Chains Try to Get ‘Value’ Right

Income disparity is one of our most important but least-discussed chronic problems. As the NPD Group noted last September, “The gap between high- and low-income groups is the widest it has been in 100 years, and the share of U.S. consumers who identify with the middle class has never been lower. Like other retail sectors, […]

Wendy’s Baconator Fries Extend Brand

Wendy’s Baconator Fries Extend Brand

Of course, the alternative to adding something completely new to the menu is to shuffle on-hand pantry ingredients to create something familiar that doesn’t complicate operations. Burger King is especially adept at this, juggling toppings to create Whopper variations. Wendy’s now shows its skill with this culinary strategy by taking toppings from its Baconator burger, […]

Wendy’s Hires Pizza Hut’s Kane as CCO

Wendy’s Hires Pizza Hut’s Kane as CCO

Kurt Kane, credited with the reinvention of the Doritos brand during his tenure at Frito-Lay, has been asked to help reinvigorate Wendy’s. The burger chain announced that Kane is taking the new title of Chief Concept Officer, responsible for North American marketing and innovation, effective May 4. He reports to President-CEO Emil Brolick. Kane comes […]

Heat Wave: Burger Chains Get Super-Spicy

Heat Wave: Burger Chains Get Super-Spicy

Wendy’s next week introduces nationally the Jalapeňo Fresco Spicy Chicken Sandwich and its sidekick, Ghost Pepper Fries. These are the burger world’s latest attempt to see just how fiery a sandwich can be. Diners say, “Bring it on.” Wendy’s packs heat: the new chicken sandwich features an all-white-meat chicken breast topped with fresh, diced jalapeños […]

Wendy’s Refocusing on Its Core

Wendy’s Refocusing on Its Core

Just as Wendy’s rolls out its latest high-price LTO, the Bacon & Blue on Brioche burger, CEO Emil Brolick told analysts this week that the chain is altering and rebalancing its marketing strategy to lessen support for such items. During Investor Day presentations at its headquarters, Brolick said Wendy’s marketing has been too heavily weighted […]

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