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McDonald’s Tests ‘Gourmet Breakfast’

McDonald’s Tests ‘Gourmet Breakfast’

Already testing all-day breakfast, McDonald’s Australia operation—which developed the Create Your Taste platform, McCafé and other ideas now in the U.S.—is testing an upscale “Gourmet Breakfast” menu in at least one market, BurgerBusiness.com has learned. All-day breakfast, launched July 2 in the Illawarra region south of Sydney and since spread to the Gold Coast region […]

McDonald’s Tries “Customized” Fries

McDonald’s Tries “Customized” Fries

[Update: A McDonald’s spokesperson says Shakin’ Flavor Fries are a local-option LTO that isn’t now planned for a total rollout.] McDonald’s is trying Shakin’ Flavor Fries again, but this time with a new positioning that’s in line with its Create Your Taste platform and with millennials’ affinity for DIY dining. The Shakin’ Flavor Fries are […]

McDonald’s Tries “Signature Burger”

McDonald’s Tries “Signature Burger”

McDonald’s is creating new menu items again. In selected markets the chain is trying out a “Signature Burger,” a new low-price entry that anchors what’s been rechristened the “Lovin’ Value Menu.” The Signature Burger doesn’t bring new ingredients to the McDonald’s pantry. It combines two regular burger patties with white Cheddar cheese, tomato, lettuce and […]

White Castle Considers Veggie Sliders

Continuing its push to update the brand and innovate on its menu, White Castle is stepping up its interest in Veggie Sliders. The chain has contacted loyalists by email to ask if a Veggie Slider would appeal to them enough to bring them to a White Castle restaurant. Additionally it is asking consumers to rate […]

Five Guys Extends Milkshake Mix-In Test

Five Guys Burgers & Fries, known for its simple menu that doesn’t include a milkshake, has made its milkshake test official and has added a social-media promotion to support it. In New York (14 stores), New Jersey (five), Virginia (three) and North Carolina (one), the chain is testing vanilla shakes with 10 mix-in choices. Ingredients […]

McDonald’s Tests Guacamole as Topping, Side Dish

McDonald’s is borrowing an item from Chipotle Mexican Grill’s pantry and is testing guacamole not only as a burger topping but as a separate side dish as well. In Denver, McDonald’s is offering a Guacamole Burger topped with a Hass avocado guacamole, pico de gallo, lettuce and white Cheddar, served on the glossy artisan bun […]

Culver’s Tests Chicken, Ciabatta and More

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Culver’s always will be the home of the ButterBurger, but as it expands–its 500th unit opened in March and it is in 21 states–the Wisconsin-based chain continues to look at what it can bring to its menu, including chicken In September 2011, the chain introduced a new line of premium, antibiotic-free, natural chicken sandwiches and […]

More On QSR Menu ‘Recycling’

As it happens, there’s more to the Burger King update than the Chicken Big King glossed in the previous post. Although the chain swears it’s not returning to its old too-many-new-products ways, Burger King has introduced two other new products: the BBQ Bacon Whopper and Honey BBQ Chicken Strips. While new, these are consistent with […]

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