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McDonald’s Expands Fresh Beef Test

McDonald’s Expands Fresh Beef Test

McDonald’s hasn’t shared much from its Dallas test of fresh ground beef, but apparently it is going well enough to expand the test market. Newspaper Tulsa World reports that the chain is now testing fresh-beef Quarter Pounders (only) in about 75 stores in that Oklahoma city. “These new fresh beef Quarter Pounder burgers are one […]

McDonald’s Testing a Sriracha Big Mac

McDonald’s Testing a Sriracha Big Mac

McDonald’s is announcing today that it has begun testing a Sriracha Big Mac burger in the Columbus, Ohio, market, the same location for the earlier test of the Mac Jr. And Grand Mac that it will introduce nationally in early 2017. In addition to having exclusive access to a Sriracha Big Mac, Columbus diners can […]

McDonald’s Uncreates ‘Create Your Taste’

McDonald’s Uncreates ‘Create Your Taste’

Operational simplicity has prevailed over customization. McDonald’s said it has ended its “Create Your Taste” customization platform in the U.S. in favor of the simpler “Signature Crafted Recipes” platform that it began testing in San Diego in February. The story was first reported by Business Insider. The “Create Your Taste” (CYT) platform uses kiosks where […]

Jack in the Box Tries ‘Brunchfast’ Menu

Jack in the Box Tries ‘Brunchfast’ Menu

In June, BurgerBusiness.com broke the story that Jack in the Box had trademarked the term “brunchfast.” The follow-up is that it has gone beyond trademark to a Brunchfast menu testing in Southern California. Credit for this goes to insidesocal.com’s Dine 909, which spotted it in Moreno Valley, Calif., in July. Brunchfast remains on the menu […]

McDonald’s Expands Sriracha Mac Test

McDonald’s Expands Sriracha Mac Test

McDonald’s has expanded the test of its mashup of Big Mac and sriracha sauces to western Washington State. Originally tried last month in San Diego as part of the continuing test of the Signature Crafted customization platform, Signature Sriracha was one of several topping combos available. Interestingly, the Washington test of Signature Sriracha (below) casts […]

McDonald’s Tests Sriracha Big Mac Sauce

McDonald’s Tests Sriracha Big Mac Sauce

McDonald’s hasn’t finished testing new ideas in San Diego. The latest is the addition of a “Signature Sriracha” flavor package with the Signature Crafted Recipes menu it began testing in February. These are burgers customers can customize with one of several flavor/toppings packages. Ask for a Signature Sriracha burger and you get new Sriracha Big […]

McDonald’s Testing Fry-Toppings Menu

McDonald’s Testing Fry-Toppings Menu

McDonald’s has made no secret that it is trying new ideas with its “core” menu items. It’s testing three sizes of the Big Mac. It’s trying out fresh ground beef for its Quarter Pounder with Cheese. But what about those “World Famous French Fries”? Here, McDonald’s is trying flavored Gilroy Garlic Fries in San Francisco, […]

15 Test Foods We’re Still Waiting For

15 Test Foods We’re Still Waiting For

The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is testing fresh ground beef and […]

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