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McDonald’s Expands Sriracha Mac Test

McDonald’s Expands Sriracha Mac Test

McDonald’s has expanded the test of its mashup of Big Mac and sriracha sauces to western Washington State. Originally tried last month in San Diego as part of the continuing test of the Signature Crafted customization platform, Signature Sriracha was one of several topping combos available. Interestingly, the Washington test of Signature Sriracha (below) casts […]

McDonald’s Tests Sriracha Big Mac Sauce

McDonald’s Tests Sriracha Big Mac Sauce

McDonald’s hasn’t finished testing new ideas in San Diego. The latest is the addition of a “Signature Sriracha” flavor package with the Signature Crafted Recipes menu it began testing in February. These are burgers customers can customize with one of several flavor/toppings packages. Ask for a Signature Sriracha burger and you get new Sriracha Big […]

McDonald’s Testing Fry-Toppings Menu

McDonald’s Testing Fry-Toppings Menu

McDonald’s has made no secret that it is trying new ideas with its “core” menu items. It’s testing three sizes of the Big Mac. It’s trying out fresh ground beef for its Quarter Pounder with Cheese. But what about those “World Famous French Fries”? Here, McDonald’s is trying flavored Gilroy Garlic Fries in San Francisco, […]

15 Test Foods We’re Still Waiting For

15 Test Foods We’re Still Waiting For

The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is testing fresh ground beef and […]

McDonald’s Puts Fresh Beef to the Test

McDonald’s Puts Fresh Beef to the Test

In his April 22, 2016, Q1 earnings call with analysts, McDonald’s CEO Steve Easterbrook proclaimed the chain’s dedication to “innovating to address customers’ changing demands.” Some innovations are small, such as buttering English Muffin halves. And some changes are big. Very big. In 14 stores in the Dallas/Fort Worth market–according to a report in Nation’s […]

Ruby Tuesday Tables Technology

Ruby Tuesday Tables Technology

Ruby Tuesday remains committed to social media but it has given up on tabletop media. And it has found, once again that burgers sell. The Maryville, Tenn.-based casual-dining chain reported disappointing results for its Q3 ended Mach 1, 2016: same-store sales declined 3.1% and restaurant-level margins decreased by 10 basis points. Chairman, president and CEO […]

McDonald’s Testing ‘Signature Crafted’ Burgers

McDonald’s Testing ‘Signature Crafted’ Burgers

BurgerBusiness.com reported exclusively in December that McDonald’s Corp. had trademarked the name “Signature Crafted.” Now the company is testing yet another version of its build-your-own platform under that name in western Washington State. Signature Crafted Recipes” is really just the latest name for what has been tested previously under the “TasteCrafted” and “Chef Crafted Flavors” […]

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s latest new-concept store is the “Burger Bar” branded store that it opened last month in Perth, Australia. Although a corporate announcement calls the store “the next evolution of McDonald’s Create Your Taste (CYT) concept,” the Burger Bar doesn’t change the basic CYT burger customization platform that’s available in 750 Australian McDonald’s. What it does […]

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