Home » Posts tagged with » Test Market
McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s latest new-concept store is the “Burger Bar” branded store that it opened last month in Perth, Australia. Although a corporate announcement calls the store “the next evolution of McDonald’s Create Your Taste (CYT) concept,” the Burger Bar doesn’t change the basic CYT burger customization platform that’s available in 750 Australian McDonald’s. What it does […]

McDonald’s Tries ‘Signature’ Burgers in UK

McDonald’s Tries ‘Signature’ Burgers in UK

McDonald’s has introduced “The Signature Collection” in the UK, a trio of high-end burgers on brioche buns. The chain says the burgers were created by its Food Development Director Duncan Cruttenden and “a team of chefs with a wide range of experience from Michelin starred restaurants to cooking for international royalty.” The burgers will be […]

What’s Testing at McDonald’s The Corner?

What’s Testing at McDonald’s The Corner?

McDonald’s says The Corner café that it opened in Australia last December is proving to be a successful incubator for new menu items but the company doesn’t intend to open another location. The concept’s new menu, launched October 22, moves even farther away from burgers and fries, which means some interesting food items could work […]

McDonald’s ‘Chef Crafted Flavors’: BK’s Black Burger

McDonald’s ‘Chef Crafted Flavors’: BK’s Black Burger

Now that the all-day breakfast menu it has been testing is about to go national, McDonald’s San Diego County, Calif.,  co-op is testing three new customizable sandwiches. The initiative is labeled “Chef Crafted Flavors.” For each of the three, diners can choose the new Buttermilk Crispy Chicken patty, the Artisan Grilled chicken patty or a […]

McDonald’s Tests ‘Gourmet Breakfast’

McDonald’s Tests ‘Gourmet Breakfast’

Already testing all-day breakfast, McDonald’s Australia operation—which developed the Create Your Taste platform, McCafé and other ideas now in the U.S.—is testing an upscale “Gourmet Breakfast” menu in at least one market, BurgerBusiness.com has learned. All-day breakfast, launched July 2 in the Illawarra region south of Sydney and since spread to the Gold Coast region […]

McDonald’s Tries “Customized” Fries

McDonald’s Tries “Customized” Fries

[Update: A McDonald’s spokesperson says Shakin’ Flavor Fries are a local-option LTO that isn’t now planned for a total rollout.] McDonald’s is trying Shakin’ Flavor Fries again, but this time with a new positioning that’s in line with its Create Your Taste platform and with millennials’ affinity for DIY dining. The Shakin’ Flavor Fries are […]

McDonald’s Tries “Signature Burger”

McDonald’s Tries “Signature Burger”

McDonald’s is creating new menu items again. In selected markets the chain is trying out a “Signature Burger,” a new low-price entry that anchors what’s been rechristened the “Lovin’ Value Menu.” The Signature Burger doesn’t bring new ingredients to the McDonald’s pantry. It combines two regular burger patties with white Cheddar cheese, tomato, lettuce and […]

White Castle Considers Veggie Sliders

White Castle Considers Veggie Sliders

Continuing its push to update the brand and innovate on its menu, White Castle is stepping up its interest in Veggie Sliders. The chain has contacted loyalists by email to ask if a Veggie Slider would appeal to them enough to bring them to a White Castle restaurant. Additionally it is asking consumers to rate […]

Page 1 of 14123Next ›Last »