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McDonald’s Gets Serious About Lamb Burgers


[8/18 update: See the commercial for the lamb burger McDonald’s is airing in Australia here.] In line with its continuing marketing strategy that promotes local products and spotlights some of the farmers and ranchers it works with around the world, McDonald’s once again is working with the Meat and Livestock Australia (MLA) organization. The result […]

Burger King Readies Chicken Strips, Snack Wraps

Burger King hopes to grab a bigger share of the growing chicken-snack category with the introductions of Chicken Strips and Crispy Chicken Snack Wraps. Crispy Chicken Snack Wraps, available with Honey Mustard or Ranch sauce, are now moving into selected markets. They will be included on Burger King’s expanded $1 Value Menu where all items […]

Chicken Snack Menus: The Next Battleground


The arrivals of Dave’s Hot ‘n Juicy Cheeseburgers from Wendy’s and new Steakhouse burgers from Hardee’s and Carl’s Jr. are likely to be brief respites from the steady string of chicken introductions that preceded them. For example, Wendy’s previously announced it plans to launch an upgraded line of “Gold” chicken sandwiches—including the Bruschetta Chicken sandwich— […]

Burger King Reshapes its Chicken Tenders

Addressing one of its key competitive weaknesses, Burger King is rolling out new Chicken Tenders that could get it back in the chicken-snack game. These replace the previous Tenders incarnation that were shaped like crowns, which signaled “for kids only.” The new, crispy Tenders moving into stores now are marketed to all ages. The Chicken Tenders name […]

McDonald’s Tests Oven-Baked Kebabs, Burger

  Responding to consumer healthful-eating concerns around the world, McDonald’s is testing oven-baked chicken and fish in Australia and is vowing to voluntarily post calorie information on menu boards in its 1,200 United Kingdom stores. The Oven Baked menu, launched this month in 44 restaurants in the state of South Australia, includes entrées, breakfast items and […]

Wendy’s Rolls Wraps; Chili’s Tries Slow-Smoked BBQ


◙ Wendy’s/Arby’s Corp. executives have labeled 2011 “a transition year” as they “explore strategic alternatives” for Arby’s (i.e. try to find a buyer for it). But it’s clear the big picture includes continuing to revamp the Wendy’s menu with new wraps, burgers, chicken and more. The Fresh Wraps line of  tortilla wraps that Wendy’s tested […]

McDonald’s Readies France’s Answer to Angus

Continuing its global push to localize not just menus but also ingredient sourcing, McDonald’s next month will introduce a new mini burger in France made for the first time with French Charolais beef. Priced at €2 (about US$2.59), the mini burger LTO will be added to the “P’tits Plaisirs” (Little Pleasures) snack line on Feb. […]

Isn’t it Grande? McDonald’s Tests Fresh Garden Wraps

Isn’t it Grande? McDonald’s Tests Fresh Garden Wraps

Continuing its unusual openness about test-market menu items, McDonald’s today announced via Twitter that it is testing yet another new chicken item. Called Fresh Garden Wraps, the full-size tortilla wraps are in Orlando, Fla., stores, priced at $3.49 alone or $5.59 in combo meals. Fresh Garden Wraps, nearly identical in name and similar in style […]

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