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A New Look for BurgerBusiness.com

A New Look for BurgerBusiness.com

[Update: Well, how about Monday for the new site? Nothing’s ever as easy it should be, is it?] BurgerBusiness.com will look different and—I hope you’ll agree—better beginning Aug. 28, 2015. The site is six years old now and has been in need of a redesign not just to appease Google’s preference for mobile-ready sites but […]

Four Burger Promos for Summer

Four Burger Promos for Summer

It can be as difficult to develop a truly new burger promotion as it is to create a new burger. But here are four promotions for July that caught my attention because they’re different and because they share the love for burgers that infuses this site. Maybe there’s an idea here adaptable for your burger […]

Four Burger Promos for Summer

Four Burger Promos for Summer

It can be as difficult to develop a truly new burger promotion as it is to create a new burger. But here are four promotions for July that caught my attention because they’re different and because they share the love for burgers that infuses this site. Maybe there’s an idea here adaptable for your burger […]

McDonald’s “Food Icons” Sell Out

McDonald’s “Food Icons” Sell Out

The question often is asked what McDonald’s should add to its menu to reverse its sales slide. The answer appears to be … toys. In Hong Kong yesterday, the chain began a promotion offering little Nanoblock (akin to Lego blocks) versions of five “Food Icon” collectibles plus a McDonald’s restaurant, available with purchase of the […]

Casual Dining’s Cyclical Burger Love

Casual Dining’s Cyclical Burger Love

Rock Bottom Brewery & Restaurant this week became the latest casual-dining chain to rediscover that highly customizable, moderately priced menu favorite, the burger. The chain’s new “#RBurgerLove” menu includes six builds: Ale Yeah Burger: A Certified Angus Beef (CAB) patty basted with house ale and served with sautéed poblano peppers, lettuce, tomato and jalapeño cream […]

McD’s Operators: Monopoly Has to Stop Sales Slide

McD’s Operators: Monopoly Has to Stop Sales Slide

Janney Montgomery Scott analyst Mark Kalinowski has lowered his projection of McDonald’s Corp.’s September same-store sales to -3.6% from -2.5% based on a survey of 32 domestic franchisees’ opinions. The company will report September and Q3 sale on Oct. 21; the consensus forecast for September is -2.7%. The Janney survey also finds that McDonald’s operators […]

McDonald’s UK Names My Burger Winners

McDonald’s UK Names My Burger Winners

After five months—five times longer than the last UK election campaign—the winners of McDonald’s My Burger crowdsourcing competition have been announced. Each of the five winning burgers will get a one-week tenure on the menu between Oct.15 and Nov. 18, 2014, guaranteeing the burger chain that its LTOs will have some built-in popularity. It’s an […]

Jack in the Box Targets Millennials

Jack in the Box today will launch a Jack’s Munchie Peel instant-win game promotion that it believes will resonate more strongly with Millennials than collect-all-the-pieces games…like, for example, the Monopoly game McDonald’s is preparing to begin next Tuesday (9/30). Jack’s instant-win stickers are attached to the purple-boxed Munchie Meals it sells only between 9 p.m. […]

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