Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Four Burger Promos for Summer

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It can be as difficult to develop a truly new burger promotion as it is to create a new burger. But here are four promotions for July that caught my attention because they’re different and because they share the love for burgers that infuses this site. Maybe there’s an idea here adaptable for your burger […]

McDonald’s “Food Icons” Sell Out

McDonald's 'Food Icon' toys

The question often is asked what McDonald’s should add to its menu to reverse its sales slide. The answer appears to be … toys.

In Hong Kong yesterday, the chain began a promotion offering little Nanoblock (akin to Lego blocks) versions of five “Food Icon” collectibles plus a McDonald’s restaurant, available with purchase of the […]

Casual Dining’s Cyclical Burger Love

Rock Bottom Brewery & Restaurant this week became the latest casual-dining chain to rediscover that highly customizable, moderately priced menu favorite, the burger.

The chain’s new “#RBurgerLove” menu includes six builds:

Rock Bottom’s Smokin Jalapeno Burger

Ale Yeah Burger: A Certified Angus Beef (CAB) patty basted with house ale and served with sautéed poblano […]

McD’s Operators: Monopoly Has to Stop Sales Slide

Janney Montgomery Scott analyst Mark Kalinowski has lowered his projection of McDonald’s Corp.’s September same-store sales to -3.6% from -2.5% based on a survey of 32 domestic franchisees’ opinions. The company will report September and Q3 sale on Oct. 21; the consensus forecast for September is -2.7%.

The Janney survey also finds that McDonald’s operators […]

McDonald’s UK Names My Burger Winners

After five months—five times longer than the last UK election campaign—the winners of McDonald’s My Burger crowdsourcing competition have been announced. Each of the five winning burgers will get a one-week tenure on the menu between Oct.15 and Nov. 18, 2014, guaranteeing the burger chain that its LTOs will have some built-in popularity. It’s an […]

Jack in the Box Targets Millennials

Jack in the Box today will launch a Jack’s Munchie Peel instant-win game promotion that it believes will resonate more strongly with Millennials than collect-all-the-pieces games…like, for example, the Monopoly game McDonald’s is preparing to begin next Tuesday (9/30).

Instant-win stickers are on Munchie Meal boxes.

Jack’s instant-win stickers are attached to the purple-boxed […]

BK Undercuts Monopoly in Australia

Burger King Corp. says it won’t use guerrilla marketing tactics to undercut McDonald’s Monopoly promotion in the U.S. as it is doing in Australia.

McDonald’s revived its Monopoly game in Australia on September 9 with a promise that 1 in every 5 game pieces is an instant winner (primarily of food items such as Big […]

Monopoly Returns to McDonald’s 9/23

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McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.

For the Pre-Promotion […]