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McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

Carl’s Jr. Joins the $4 Bundle Battle

Carl’s Jr. Joins the $4 Bundle Battle

Burger chains continue their wheeling and meal-dealing. Carl’s Jr. has upped the ante on what $4 gets you in a bundled value meal. Its $4 Real Deal offer: a Double Cheeseburger plus a Spicy Chicken Sandwich, small fries and a 16-oz. drink. That easily tops Wendy’s “4 for $4” meal, which started the bundled-meal trend […]

The Force is Strong With These Burgers

The Force is Strong With These Burgers

It’s the end of the week and the beginning of the box office reign of “Star Wars: The Force Awakens,” which opens today. The film is expected to gross upwards of $200 million this weekend alone, which makes it an appealing promotional partner for burger bars. A few are showcasing their excitement about the film […]

Monday Meeting: Holiday Burger Menus

Monday Meeting: Holiday Burger Menus

As many of us Americans were indulging in the madness that is post-Thanksgiving shopping, burger operators in other parts of the world used the time to unveil holiday menu offerings. In case you missed them, a few of the best are below. Shake Shack, UK, Seasonal Menu The American chain cozies up to its new […]

McDonald’s Readies NFL-Themed Game

McDonald’s Readies NFL-Themed Game

McDonald’s will leverage its NFL sponsorship to promote core menu items when it launches its new Game Time Gold peel-and-win game on November 3. Game pieces will be included on packaging for McMuffin sandwiches (except Sausage McMuffins) or biscuit sandwiches (except Sausage Biscuits), hash browns, large fries, BigMac, Filet-O-Fish, medium fountain beverages, 10-piece Chicken McNuggets […]

Sonic Wins With ‘VLTOs’; Revamping Burgers

Sonic Wins With ‘VLTOs’; Revamping Burgers

Sonic Drive-Ins reported sales that vindicated its targeted daypart marketing strategy. At the same time, the company said it soon will make improvements in the menu category it has ignored for the past year: burgers. For its fiscal year ended Aug. 31, 2015, Sonic reported a 7.3% increase in same-store sales (7.3% for its 3,139 […]

Burger King Plans McWhopperless Peace Day

Burger King Plans McWhopperless Peace Day

Would that governments were as tenacious about promoting peace as is Burger King. Rebuffed by McDonald’s, Burger King has accepted the overtures from others and has announced that its Peace Day Burger will be offered for on Sept. 21, 2015, only in an Atlanta pop-up restaurant. A total of 1,500 Peace Day Burgers will be […]

A New Look for BurgerBusiness.com

A New Look for BurgerBusiness.com

[Update: Well, how about Monday for the new site? Nothing’s ever as easy it should be, is it?] BurgerBusiness.com will look different and—I hope you’ll agree—better beginning Aug. 28, 2015. The site is six years old now and has been in need of a redesign not just to appease Google’s preference for mobile-ready sites but […]

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