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The Works Takes a World Burger Tour

The Works Takes a World Burger Tour

Canada’s The Works Gourmet Burger Bistro is setting off on a world burger tour. Beginning today, its 27 Ontario locations will launch five new LTO burgers spotlighting international tastes. ⇒ Kicking off the tour is the Italian-influenced Under the Tuscan Bun ($16.96; all prices Canadian) with its signature beef patty topped with sliced porchetta, basil […]

McDonald’s, Coke, CBS Do Karaoke Promo

McDonald’s, Coke, CBS Do Karaoke Promo

I don’t stay up to watch CBS’s “The Late Late Show with James Corden” but I do get a kick out of watching his “Carpool Karaoke” videos. Corden and a pop star ride around Los Angeles in his car singing the guest’s hits (to which he amazingly has learned all the lyrics). He gets his […]

Burger Deals Escalate; Is BK’s a Value?

Burger Deals Escalate; Is BK’s a Value?

Yesterday’s post spotlighted the accelerating discounting competition among burger chains. Burger King’s introduced a “2 for $10 Whopper Meal” deal and Sonic added a new $5 Boom Box meal bundle to compete with similar “value deals” from McDonald, Wendy’s, Carl’s Jr., Checkers and others. But yesterday had barely begun before several interesting reactions occurred. One […]

Exclusive: National/Local McPick 2 Coming

Exclusive: National/Local McPick 2 Coming

McDonald’s next week will revamp its McPick 2 value platform with a mix of national and local offers, BurgerBusiness.com has learned. The national portion of the new McPick 2 for $5 promotion launching May 24 gives consumers their choice from among three core McDonald’s items: the Big Mac, Filet-O-Fish and 10-piece Chicken McNuggets. One new […]

NPD: Consumers Respond to Combo Deals

NPD: Consumers Respond to Combo Deals

The 4 for $4 and 4 for $5 and 2 and $5 deals may seem confusing but consumers have figured them out and sought them out. The NPD  Group reports that after several years of declines combo meal visits rose by 1% at QSR burger restaurants for the 12 months ended February 2016 compared to […]

How to Make Valentine’s Day a Burger Day

How to Make Valentine’s Day a Burger Day

You build a business with great ideas plus the courage to act on them. Valentine’s Day is a traditionally strong day for restaurants, but not necessarily for burger joints. Owner Sam Glynn and his team at Chomp Kitchen and Drinks in Warren, R.I., refused to accept conventional wisdom or conventional promotions. Thus was born the […]

McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

Carl’s Jr. Joins the $4 Bundle Battle

Carl’s Jr. Joins the $4 Bundle Battle

Burger chains continue their wheeling and meal-dealing. Carl’s Jr. has upped the ante on what $4 gets you in a bundled value meal. Its $4 Real Deal offer: a Double Cheeseburger plus a Spicy Chicken Sandwich, small fries and a 16-oz. drink. That easily tops Wendy’s “4 for $4” meal, which started the bundled-meal trend […]

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