Home » Posts tagged with » Pricing
Pricing, Promotions Push McD’s Growth

Pricing, Promotions Push McD’s Growth

A rich mix of ingredients—higher menu prices, lower commodity costs, continued customer enthusiasm for All Day Breakfast and McPick 2—combined to produce Q3 results for McDonald’s Corp. that exceeded the predictions of The Street and the brand’s doubters. For the quarter ended Sept. 30, 2016, global comparable sales increased 3.5%, with U.S. same-store sales up […]

Burger Chains Keeping Prices in Check

Burger Chains Keeping Prices in Check

Burger King may have raised some eyebrows with the steep $5.99 price for the Bacon King burger it introduced yesterday. Is this a sign of escalating burger prices? Actually, it really isn’t. Although $5.99 is a premium price, it’s not Burger King’s highest. The record was last year’s A.1. Hearty Mozzarella Cheeseburger which went off […]

Are Price Hikes Killing Lunch?

Are Price Hikes Killing Lunch?

Menu-price increases are eating restaurants’ lunch. Data from The NPD Group find that lunch, which accounts for 33% of foodservice traffic, has been losing customers for two quarters. The damage to the business is largely self-inflicted: NPD says consumers are being priced out of lunch, especially in fast-casual concepts. For the quarter ended in June, […]

Wendy’s Ponders ‘Appropriate’ Pricing

Wendy’s Ponders ‘Appropriate’ Pricing

Emil Brolick, who retired as Wendy’s CEO in May, used to give wonderful, thoughtful mini-lectures on industry issues occasionally during earnings calls. In February, I called his report a “QSR Tutorial.” I’m pleased that his successor, Todd A. Penegor, is maintaining that style. Wendy’s Q2 reported included weak same-store sales—0.4%–but some gains, including a boost […]

Cowen Sees ‘Arms Race to the Bottom’

Cowen Sees ‘Arms Race to the Bottom’

Quick-service restaurants’ continuing focus on aggressive discounting is an “unhealthy industry dynamic” that could bring future problems, according to a late-June report from financial-services firm Cowen and Company. Cowen analyzed Facebook posts from January 2015 through May 2016 for eight top QSRs: McDonald’s, Burger King, Wendy’s, Sonic, Jack in the Box, Subway, Taco Bell and […]

NPD: Discounting Not Increasing Visits

NPD: Discounting Not Increasing Visits

Consumer restaurant traffic was flat in Q1, but restaurant visits on deal were up twice that rate overall and up 3% for quick-service restaurants, according to The NPD Group. A significant driver in that “deal” traffic has been the discount competition among QSR burger chains, especially McDonald’s heavily marketed McPick 2 for $2 or $5, […]

Burger Deals Escalate; Is BK’s a Value?

Burger Deals Escalate; Is BK’s a Value?

Yesterday’s post spotlighted the accelerating discounting competition among burger chains. Burger King’s introduced a “2 for $10 Whopper Meal” deal and Sonic added a new $5 Boom Box meal bundle to compete with similar “value deals” from McDonald, Wendy’s, Carl’s Jr., Checkers and others. But yesterday had barely begun before several interesting reactions occurred. One […]

BK’s 2 for $10; The Counter’s New Menu

BK’s 2 for $10; The Counter’s New Menu

Burger King today responded to McDonald’s “McPick 2 for $5” with a new set of numbers to the burger-chain discount game. Its new “2 for $10 Whopper Meal” deal offers two quarter-pound Whopper burgers, two small fries and two small drinks for one bundled price. But will consumers see two three-item meals as better than […]

Page 1 of 28123Next ›Last »