There’s a thaw under way that’s not just melting ice, it’s slowly melting away the fear of being too upscale that has gripped quick-service restaurants for the past year. From Burger King’s $1 BBQ Rib and McDonald’s Dollar Menu & More to Sonic’s $1 hot dogs, Checkers’ $2 Buffalo Chicken Strips and Jack in the […]
McDonald’s next week will introduce premium-price Bacon Clubhouse beef and chicken burgers in an attempt to regain its pricing equilibrium after a long spell of Dollar Menu & More budget-price promotion.
McDonald’s describes the Bacon Clubhouse as “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, […]
Red Robin Gourmet Burgers’ results for Q4 and 2013 weren’t smoke and mirrors; they were Smoke & Pepper. The chain said the success of the premium-price Smoke & Pepper Signature Burger—the first of a planned Finest burger line—contributed significantly to the Q4 results. Comp sales were up 3.7% for Q4 and up 4% for the […]
“Have it your way” is Burger King’s longtime slogan but McDonald’s is testing build-your-own-burger customization and new premium-price burgers in Southern California, according to a story today by Nancy Luna in the Orange County Register (OCR).
At a recently remodeled restaurant in upscale Laguna Niguel, Calif., south of Los Angeles, McDonald’s waitstaff in black or […]
Red Robin Gourmet Burgers pushes ahead with its ongoing brand transformation this week with the systemwide introduction of the first of the premium-price burgers the chain has been testing for the past year.
Red Robin is calling these new burgers its Finest line. The first to move onto the menu is the Finest Smoke & […]
The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.
Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because […]