Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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BK Moves Satisfries to Kid’s Meals

Burger King will make its new, lower-cal Satisfries the standard fries in Burger King Kid’s Meals.

Introduced last September, Satisfries have 40% less fat and 30% fewer calories than rival McDonald’s fries. Both chains have been promoting apple slices as an option moms can choose instead of fries with kids meals. But Burger King is […]

Research Finds Calorie Info Counterproductive

McDonald’s posted detailed calorie information nationally in 2012.

Overloading consumers’ brains with nutrition information may not be the way to keep them from overloading their plates.

A new study of McDonald’s patron’s food-purchasing behavior finds that providing information about recommended calorie intake coupled with posted calorie information not only doesn’t reduce calorie intake, there […]

McDonald’s Puts Calorie Counts on Menu Boards

Less than two months after reorganizing its menu boards to spotlight items with 400 or fewer calories, McDonald’s Corp. announced that beginning next week it will include calorie information for all items on in-store and drive-thru menus. In doing so, it gets a jump on a requirement in the Patient Protection and Affordable Care Act […]

Carls’ Jr., Hardee’s Sticking with Premium-Price Burgers

Ever the contrarian, CKE Restaurants CEO Andy Puzder thumbed his nose at most burger-chain trends as he vowed to keep Carl’s Jr. and Hardee’s selling indulgent burgers to “young, hungry guys.”

Expect more LTOs like the Southwest Patty Melt, not salads.

Specialty coffees like McCafé offers or frappés like Burger King has added? Nah. […]

Hungry Jack’s Raises the Ante with Veggie Option

Burger King’s Australian affiliate, Hungry Jack’s, matched rival McDonald’s decision to add calorie information on menu boards and then raised the ante. By the end of October, Hungry Jack’s will offer a raw-veggie side-dish option.

HJ’s Salad Stix cup will contain sliced broccoli, carrot, celery and bell pepper with the option of hummus dip alongside […]

Kiwis’ LTO Menu and Brits’ Calorie Counts

Kiwi Burger

“Just because” is the tagline for advertising announcing the return of the Kiwi Burger to McDonald’s menu in New Zealand. The casual tone is apt because this burger—which isn’t made from the flightless bird but does top its beef patty with a slice of beet and a cooked egg—has been popping on […]

McDonald’s Revises Happy Meals


[7/27 Update: Watch this UK spot featuring giant Happy Meal boxes and a Dave Clark Five soundtrack.] McDonald’s Corp. today announced a new commitment to improving the healthfulness of its Happy Meals just weeks after declining to join Burger King and other chains in the National Restaurant Association’s similarly targeted Kids LiveWell program.

McDonald’s […]

Whataburger Regionalizes with New LTO Burgers

San Antonio-based Whataburger has divided its 10-state, 700-plus-unit marketing territory into three zones and is trying out various limited-time menu specials across these subsections. It’s good news for double-burger lovers, but not for those beginning the year by calorie counting.

The southwestern zone—encompassing Arizona, New Mexico and western Texas—gets a new Green Chile Double burger, […]