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NRA Spots What’s Hot for 2015

NRA Spots What’s Hot for 2015

What will be hot in 2015 is pretty much just what has been trendy in the U.S. for the past few years. The National Restaurant Association’s annual “What’s Hot” list, based on a survey of nearly 1,300 professional chefs in the American Culinary Federation spotlights some familiar ideas. This year’s top five food trends are: […]

Mini Burgers Return From Culinary Exile

Mini Burgers Return From Culinary Exile

Loved then shunned, mini burgers are returning to national-chain menus. This could be the result of record high beef prices or just of the cyclicality of food trends, but the small sweethearts of 2009-10 are back on national-chain menus. Burger King pioneered the trend in early 2009 with its Burger Shots. Steak ‘n Shake countered […]

Arby’s Reviving the Mini Sandwich

Arby’s Reviving the Mini Sandwich


With value positioning the dominant marketing strategy of the moment and snack occasions a top target, Arby’s is planning to revive the value-priced mini sandwich. Next month the chain will make a new three-item line of Mighty Minis sandwiches a local-option LTO for operators in select markets around the country, the company confirmed. The line […]

Monday Meeting: Minis Return to Burger King


A month after Jack in the Box dropped Mini Sirloin Burgers from its menu, seemingly signaling the passing of the mini-burger fad, Burger King has brought back the tiny treats that began the trend. Now if only BK could decide on a name for them.  First introduced in 1987 as Burger Bundles, they resurfaced in 1990 as […]

Mini Burgers Among Menu Items Jack Cuts


Say goodbye to Jack’s little friends: Mini Sirloin Burgers are history.  In a May 19 conference call with analysts to discuss fiscal Q2 earnings, Jack in the Box Chairman-President-CEO Linda Lang said the chain would install new menu boards in June. The goal is to make room on the menu for “showcasing our variety, highlighting average check […]

Burger King Readies Mini Spam Burger for Japan


Burger King swings from excess to dainty with the upcoming introduction of mini burgers in Japan. Following its April limited-time offer— the 1,100+ calorie Meat Monster—the chain will be offering 2.4-inch minis called BK Bites, including one with Spam luncheon meat. The promotion begins June 20. These mini burgers appear to be like the BK […]

Which Menu Items Should Jack Dump?

Jack in the Box says that it will roll out new menu boards, in conjunction with which it intends to trim a few menu items. The new boards will be less cluttered, providing better visual appeal and more space to spotlight signature items and LTOs. Sonic recently announced a similar plan to cull its menu.  […]

McDonald’s Readies France’s Answer to Angus

Continuing its global push to localize not just menus but also ingredient sourcing, McDonald’s next month will introduce a new mini burger in France made for the first time with French Charolais beef. Priced at €2 (about US$2.59), the mini burger LTO will be added to the “P’tits Plaisirs” (Little Pleasures) snack line on Feb. […]

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