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Six Bold Burgers for Mardi Gras

Six Bold Burgers for Mardi Gras

Happy Mardi Gras! It’s the annual party in preparation for that parade of boring fish sandwiches onto menus that already has begun. Ugh. As our friends at DMK Burger Bar here put it, Mardi Gras is about “Puttin’ the ‘fat’ in ‘Fat Tuesday,’ but it’s oh-so-worth-it.” Here are six burger joints with great ways to […]

McDonald’s Hot Menu Item: Big Mac Sauce

McDonald’s Hot Menu Item: Big Mac Sauce

Face it, what makes the Big Mac special is the sauce, not the two all-beef patties, lettuce, etc. And as the Big Mac approaches its 50th anniversary next year, McDonald’s is treating its Big Mac Sauce as a very valuable commodity in promotions in the UK and in Australia. In the UK, the chain has […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

‘Colossal Burger’ Continues Menu Growth

‘Colossal Burger’ Continues Menu Growth

Earlier this week, BurgerBusiness.com exclusively reported on Outback Steakhouse’s new $11.99 Grass-Fed Burger as continued proof that casual dining is coming back to burgers as the category’s customer traffic softens. The trend continues still. Casual-dining chain Ruby Tuesday has brought back an even bigger version of its Colossal Burger, and the name fits. The build […]

Is Flavor Infusion the Next Bun Thing?

Is Flavor Infusion the Next Bun Thing?

Pizza chains try to outdo each with flavored pizza crusts and burgers could be in for a similar competition, this one involving flavored burger buns. Wayback Burgers’ latest LTO (available through year-end) is the Crispy Chicken Sriracha Sandwich that boasts chicken tenders topped with a creamy Sriracha sauce, sriracha grilled onions, pepper-Jack cheese, lettuce and […]

Fall Menus: Burgers, Brats and Schnitzel

Fall Menus: Burgers, Brats and Schnitzel

October still is a week out but fall fest menus are rolling out already, including Shake Shack’s 10th annual Shacktoberfest, which runs Friday (9/25) through October 4, The limited-time menu (at all U.S. locations) is a bratfest: Bacon Cheddar Brat Burger (shown at r.): Burger topped with a flat-top-griddled Schaller & Weber bacon Cheddar bratwurst, […]

Burger Chains Binge on Summer Menu Items

Burger Chains Binge on Summer Menu Items

Burger chains all put their menus on diets but you know how it is: summer comes and good intentions melt away. A parade of new items is marching onto burger-chain menus or into their test-market pipelines, and no chain has been more active than McDonald’s, which took an oath to streamline its menu.  ⇒ As […]

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