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McWrap’s Rise & Fall: A Timeline

McWrap’s Rise & Fall: A Timeline

McDonald’s has eliminated the McWrap from its menu, Bloomberg reported and McDonald’s confirmed. Bloomberg speculated that McWraps were not popular with millennials, although their $3.99 price, steep in 2013 when they were introduced nationally in the U.S., may also have been a factor in a tight, cost-conscious economy. And how can the popular “Why Millennials […]

Yorkshire Pudding Buns & Other News

Yorkshire Pudding Buns & Other News

Yorkshire pudding buns are just the wildest part of UK chain Handmade Burger Co.’s menu revamp. The chain—with 20 locations in England and four in Scotland—has rethought its whole menu, including sides as well as burgers, creating new combinations that define the 21st century burger bar. Handmade still offers more than 50 burgers, all scratch-made. […]

Burger King Will Add Grilled Hot Dogs

Burger King Will Add Grilled Hot Dogs

Burger King will introduce a two-item line of grilled hot dogs in more than 7,000 U.S. stores on February 23, a move that President of Burger King North America Alex Macedo told BurgerBusiness.com is “as big and important a leap as bringing chicken into the stores in the ‘70s was.” The Grilled Dogs line of […]

How to Make Valentine’s Day a Burger Day

How to Make Valentine’s Day a Burger Day

You build a business with great ideas plus the courage to act on them. Valentine’s Day is a traditionally strong day for restaurants, but not necessarily for burger joints. Owner Sam Glynn and his team at Chomp Kitchen and Drinks in Warren, R.I., refused to accept conventional wisdom or conventional promotions. Thus was born the […]

Six Bold Burgers for Mardi Gras

Six Bold Burgers for Mardi Gras

Happy Mardi Gras! It’s the annual party in preparation for that parade of boring fish sandwiches onto menus that already has begun. Ugh. As our friends at DMK Burger Bar here put it, Mardi Gras is about “Puttin’ the ‘fat’ in ‘Fat Tuesday,’ but it’s oh-so-worth-it.” Here are six burger joints with great ways to […]

McDonald’s Hot Menu Item: Big Mac Sauce

McDonald’s Hot Menu Item: Big Mac Sauce

Face it, what makes the Big Mac special is the sauce, not the two all-beef patties, lettuce, etc. And as the Big Mac approaches its 50th anniversary next year, McDonald’s is treating its Big Mac Sauce as a very valuable commodity in promotions in the UK and in Australia. In the UK, the chain has […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

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