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Burger Chains Binge on Summer Menu Items

Burger Chains Binge on Summer Menu Items

Burger chains all put their menus on diets but you know how it is: summer comes and good intentions melt away. A parade of new items is marching onto burger-chain menus or into their test-market pipelines, and no chain has been more active than McDonald’s, which took an oath to streamline its menu.  ⇒ As […]

Monday Meeting: Secret Sauce, Arnold, Etc.

Monday Meeting: Secret Sauce, Arnold, Etc.

You never know when Burger King’s mascot may show up at a sporting event or when a new item might silently materialize onto its menu. There’s a new dipping sauce for Burger King’s Chicken Fries on its menu beginning today. The flavor is a blend of honey, mustard and BBQ. It’s not a “secret menu” […]

McDonald’s: Lower Prices, Faster Ordering

McDonald’s: Lower Prices, Faster Ordering

McDonald’s is considering menu boards that present customers with lower prices on some core items and a limited “Mickey D’s best” selection at both the drive-thru window and inside counter. The Wall Street Journal this week outlined some of the plans the company recently shared with its operators, including simplifying the drive-thru menu and strengthening […]

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain. […]

Burger King Spices Up as Fish Gets Current

Burger King next week will introduce a spiced-up version of its core fish sandwich, making it just the latest burger chain to gussie up their fish dish for Lent, which spans Feb. 18 to April 4 this year. Many QSRs have changed menu-marketing strategies to focus on core menu items rather than just on flashy […]

The Rise of the Frickle

Long dill pickle slices have been something of a signature on burgers served at Canada’s Harvey’s chain. But now its customers have a new topping/side option: deep-fried dill pickle spears. Sometimes called “frickles,” deep-fried pickles aren’t new, especially on Southern and Low country menus where they’ve long been favorites. Now they’re appearing more often on […]

McD’s Franchisees Target McCafé, Happy Meals for Cuts

McCafé and Happy Meals are the top candidates McDonald’s franchisees name when asked what should be cut from or simplified on the chain’s menu. Janney Montgomery Scott restaurant analyst Mark Kalinowski’s most recent survey of franchisees led him to lower his estimate of December same-store sales to -2.1%. McDonald’s Corp. will announce December sales and […]

2015 Dawns with Patty Melt Parade

Is this going to be another big year for patty melts? I didn’t predict such a trend but the new year has begun with the appearance of several variations on the classic burger-and-cheese-on-toast concept. Among them: At the 15-location Burger 21 chain, a jazzed-up patty melt is the new special.  The build is it’s Certified […]

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