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‘This is McDonald’s?’ A New Taste Strategy

‘This is McDonald’s?’ A New Taste Strategy

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One of McDonald’s toughest challenges isn’t food quality; it’s the widespread knee-jerk negativity that immediately dismisses its food as bad. It isn’t cool to like McDonald’s, an affliction from which some media outlets suffer. McDonald’s is an easy and frequent target for snarky tweets and elitist jabs from people who likely have never been there. […]

McDonald’s Tries Buttermilk Crispy Chicken

McDonald’s Tries Buttermilk Crispy Chicken

Having substituted new Artisan Grilled Chicken as an improvement for its grilled product this spring, McDonald’s now is introducing an improvement on its crispy chicken patty: Premium Buttermilk Crispy Chicken. The rollout had been expected. The new chicken product was tipped, unexpectedly, in March by the Food Allergy Research & Education (FARE) organization. In an […]

A Trio of Chicken News Bites

A Trio of Chicken News Bites

Could any burger QSR other than Shake Shack say it has raised prices a whopping 6% in the past year and not be vilified? McDonald’s, Burger King and Wendy’s would be roasted by the Street; Motley Fool would froth with indignation. But Shake Shack is a Wall Street darling, not just because it hails from […]

McDonald’s Expands UK Table Service Test

McDonald’s Expands UK Table Service Test

McDonald’s is offering table service in one Manchester restaurant, will offer it soon in 11 more restaurants and could roll it out across its 1,250 UK locations if the service style is well received, The Guardian reports. “We have listened to customer feedback and to meet their evolving expectations we are significantly investing in our […]

Burger Chains Try to Get ‘Value’ Right

Burger Chains Try to Get ‘Value’ Right

Income disparity is one of our most important but least-discussed chronic problems. As the NPD Group noted last September, “The gap between high- and low-income groups is the widest it has been in 100 years, and the share of U.S. consumers who identify with the middle class has never been lower. Like other retail sectors, […]

Is Menu Simplification Hurting McDonald’s?

Is Menu Simplification Hurting McDonald’s?

McDonald’s Corp. President-CEO Steve Easterbrook boldly predicted the company’s now-seven-quarter-long string of down quarters globally will end in Q3. It came close in Q2: same-store sales were down just 0.7% in the quarter ended June 30, 2015. Certainly it helps to be lapping past declines, but the vow reflected his confidence that the turnaround he […]

All-Day McBreakfast in October?

All-Day McBreakfast in October?

All-day breakfast at McDonald’s is an apparent success. According to an internal company memo obtained by the Wall Street Journal, McDonald’s operators are being advised to prepare for a nationwide extension of the all-day breakfast platform as early as October. McDonald’s began testing the expanded morning meal past 10:30 a.m. in April at 94 San […]

McDonald’s Opens ‘Restaurant M’ in Japan

McDonald’s Opens ‘Restaurant M’ in Japan

McDonald’s hopes to boost its image in Japan with a one-day pop-up restaurant. On July 27 in one Tokyo restaurant, the chain will feature its new Fresh Mac LTO line at a white-tablecloth sit-down meal for 20 people. The venue is being called “Restaurant M.” As reported by Kotaku (source of the photo below) and […]

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