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McDonald’s Testing Fry-Toppings Menu

McDonald’s Testing Fry-Toppings Menu

McDonald’s has made no secret that it is trying new ideas with its “core” menu items. It’s testing three sizes of the Big Mac. It’s trying out fresh ground beef for its Quarter Pounder with Cheese. But what about those “World Famous French Fries”? Here, McDonald’s is trying flavored Gilroy Garlic Fries in San Francisco, […]

McDonald’s Puts Fresh Beef to the Test

McDonald’s Puts Fresh Beef to the Test

In his April 22, 2016, Q1 earnings call with analysts, McDonald’s CEO Steve Easterbrook proclaimed the chain’s dedication to “innovating to address customers’ changing demands.” Some innovations are small, such as buttering English Muffin halves. And some changes are big. Very big. In 14 stores in the Dallas/Fort Worth market–according to a report in Nation’s […]

McDonald’s U.S. Ad Creative in Review

McDonald’s U.S. Ad Creative in Review

Jump ball. The advertising account competition that is the stuff of legend was reinstated on Monday when a McDonald’s Corp. spokesperson confirmed to Adweek that creative responsibility for its U.S. advertising assignment is being reviewed. At stake could be control of more than $1 billion in ad spending. “While we value the relationships we have […]

McDonald’s Q1: ‘Meaningful Gains’

McDonald’s Q1: ‘Meaningful Gains’

McDonald’s Corp. reported what CEO Steve Easterbrook said are “meaningful gains” in Q1 that show “the turnaround is taking hold.” That includes a 6.2% increase in same-store-sales globally and a 5.4% improvement in the U.S. (aided by 3% in pricing gain). Easterbrook said the chain experienced positive growth in customer visits for the quarter and […]

McDonald’s France Tries ‘NY Street Food’

McDonald’s France Tries ‘NY Street Food’

McDonald’s European operations have a longstanding crush on New York City. The NYCrispy burger arrived in Spain in 2009. In 2010, its Czech stores were featuring burgers named for city boroughs like the Brooklyn Classic and McDonald’s Germany had cupcakes named for SoHo, Chelsea and other neighborhoods. That same year, the Czech operators introduced the […]

McD’s Operators Applaud Move to 2 for $5

McD’s Operators Applaud Move to 2 for $5

McDonald’s is doing well enough that Nomura analyst Mark Kalinowski increased to 4.6% from 3.8% his Q1 U.S. same-store sales forecast for the chain. First quarter results will be announced on Friday. While not quite as strong as the 5.7% comp-sales gain in 2015’s Q4, 4.6% would signal that McDonald’s recovery is continuing. But it’s […]

McDonald’s Takes Taste Test to Asia

McDonald’s Takes Taste Test to Asia

McDonald’s is using familiar American marketing tactics to introduce a very American new menu item in Hong Kong. The product is a “Pulled Chicken Burger”: shredded chicken meat mixed with tandoori sauce, green and red cabbage and carrot, topped with a deep-fried onion ring and served on a bakery-style bun. Pulled chicken being an unfamiliar […]

McWrap’s Rise & Fall: A Timeline

McWrap’s Rise & Fall: A Timeline

McDonald’s has eliminated the McWrap from its menu, Bloomberg reported and McDonald’s confirmed. Bloomberg speculated that McWraps were not popular with millennials, although their $3.99 price, steep in 2013 when they were introduced nationally in the U.S., may also have been a factor in a tight, cost-conscious economy. And how can the popular “Why Millennials […]

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