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McDonald’s Hot Menu Item: Big Mac Sauce

McDonald’s Hot Menu Item: Big Mac Sauce

Face it, what makes the Big Mac special is the sauce, not the two all-beef patties, lettuce, etc. And as the Big Mac approaches its 50th anniversary next year, McDonald’s is treating its Big Mac Sauce as a very valuable commodity in promotions in the UK and in Australia. In the UK, the chain has […]

McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

McDonald’s Breakfasts on Strong Q4 Sales

McDonald’s Breakfasts on Strong Q4 Sales

McDonald’s CEO Steve Easterbrook avoided the Dubya pitfall and refused to prematurely declare victory. He also resisted the temptation to gloat despite a year’s worth of snarky headlines doubting a turnaround and even Wall Street’s wary consensus expectation of only a 2.7% Q4 same-sales gain. In fact, McDonald’s delivered a 5.7% U.S. increase in Q4 […]

McOperators Applaud Breakfast Sales

McOperators Applaud Breakfast Sales

If there’s a problem with McDonald’s introduction of a limited all-day breakfast menu it’s that some customers want the full morning meal lineup 24/7. The problem isn’t sales. Nomura restaurant analyst Mark Kalinowski’s survey of 26 domestic franchisees (accounting for 209 stores) finds a much more upbeat attitude than in the past. These operators say […]

McTasters: McDonald’s Next Small Thing

McTasters: McDonald’s Next Small Thing

McDonald’s Canada continues its leadership in small thinking with its introduction of a two-item line of McTasters, a mini burger and mini chicken sandwich priced at $2.99 each. This gives Canada an alternative to the McPick 2 for $2 value platform now playing in U.S. McDonald’s. First reported by GrubGrade, the mini sandwiches come in […]

‘McDonald’s Next’ Open in Hong Kong

‘McDonald’s Next’ Open in Hong Kong

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McDonald’s has opened a splashy new concept store in Hong Kong’s Admiralty Center labeled “McDonald’s Next.” In contrast to the pared-down, 492-square-foot Originals prototype recently opened in Toulouse, France, the Hong Kong vision spreads out over 6,000 square feet of shiny metal and bright lights. The store’s opening was intended to mark McDonald’s 40th anniversary […]

Will All-Day McBreakfast Go Full Menu?

Will All-Day McBreakfast Go Full Menu?

[Update: The McD_Triad tweets referenced below now have been taken down and disowned. Don’t stay tuned for expansion any time soon.] Does McDonald’s intend to expand its all-day breakfast menu beyond the nine food items originally included? If so, it’s good news for every McGriddles fan who felt disenfranchised by that product’s exclusion from all-day […]

McDonald’s Seeks ‘Perfect Chicken Burger’

McDonald’s Seeks ‘Perfect Chicken Burger’

McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the U.S.). Four finalists have been […]

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