Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s Sips Flavored Coffees

McCafe Flavored Coffee

On the hunt for incremental customer traffic, McDonald’s is looking at flavored McCafé hot coffee. The burger chain has served flavored iced McCafé coffees since 2007, a year after it introduced its Premium Roast coffee, and it offers French Vanilla and Hazelnut flavors in the bagged coffee it sells in supermarkets in collaboration with Kraft. […]

Golden Arches Adds Two Top Execs

McDonald’s Corp. bolstered its executive ranks, naming two experienced executives to executive vice president posts.

Silvia Lagnado was named EVP-global chief marketing officer. The post had been vacant since the departure of Neil Golden in 2013. Global Chief Brand Officer Kevin Newell had filled in since.

Lagnado most recently served as CMO of Bacardi Limited. […]

McDonald’s: Lower Prices, Faster Ordering

McD_Reboot2

McDonald’s is considering menu boards that present customers with lower prices on some core items and a limited “Mickey D’s best” selection at both the drive-thru window and inside counter.

The Wall Street Journal this week outlined some of the plans the company recently shared with its operators, including simplifying the drive-thru menu and strengthening […]

McDonald’s Explains Sirloin Burger Campaign

Mx Green field for McDonald's

Word is out that McDonald’s is reviving the Hamburglar character to market its new Sirloin Third Pound burgers. But he won’t be the product’s only pitchman. In an exclusive interview with BurgerBusiness.com, McDonald’s VP-Marketing Joel Yashinsky laid out all the elements of the campaign and explained the thinking behind them.

“New Girl” star Max […]

McDonald’s Kale, Bag Tray & More

McDonald's Canada's kale salads
vimeo.com/12612958

The McDonald’s kale rumor apparently is true. Janney analyst Mark Kalinowski reported in March that the chain was looking to add kale to its menu. Today he reported that McDonald’s will sell three new salad bowls with kale in Canada. Twitterer @McD_Truth provided the photo at right. The varieties are “I’m Greek-ing Out,” “Head Over […]

McDonald’s Market-Driven Blueprint

McDonald's CEO Steve Easterbrook

McDonald’s Corp. President-CEO Steve Easterbrook didn’t deny his company has performed poorly recently, but far from being defensive, the turnaround blueprint he offered is based on flexing muscles the brand forgot it had. Easterbrook promised “focused firepower” that marshals McDonald’s global size, resources, consumer insights and presence in more markets than anyone else to get […]

McDonald’s Tests Smaller TasteCrafted Platform

McD TasteCrafted burgers

McDonald’s Corp. already is testing a smaller, cheaper and more drive-thru-friendly version of the Create Your Taste customization platform that has been touted as central to its drive to become what CEO Steve Easterbrook calls “a modern progressive burger company.”

Testing in the Central Coast of California co-op (north of Los Angeles, from Santa Barbara […]

McDonald’s Plots ‘Mayday’ Turnaround

McDonald's CEO Steve Easterbrook

Steve Easterbrook had little good news to offer in his first quarterly earning call as McDonald’s Corp. president and CEO, but he promised to emphasize the positive in a special webcast on May 4, when he will detail the initial steps of the company’s global turnaround plan.

For today the discussion was about another down […]