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Tuesday Tidbits: Hello, Columbus

Tuesday Tidbits: Hello, Columbus

When I attended college outside Columbus, Ohio, I’d never have guessed that the town, best-known (only known?) then as the home of The Ohio State University and Jack Nicklaus, would become the center of the quick-service restaurant universe. Dave Thomas founded Wendy’s there, of course. In April, McDonald’s began testing the Mac Jr. and Grand […]

McDonald’s Testing a Sriracha Big Mac

McDonald’s Testing a Sriracha Big Mac

McDonald’s is announcing today that it has begun testing a Sriracha Big Mac burger in the Columbus, Ohio, market, the same location for the earlier test of the Mac Jr. And Grand Mac that it will introduce nationally in early 2017. In addition to having exclusive access to a Sriracha Big Mac, Columbus diners can […]

McDonald’s Uncreates ‘Create Your Taste’

McDonald’s Uncreates ‘Create Your Taste’

Operational simplicity has prevailed over customization. McDonald’s said it has ended its “Create Your Taste” customization platform in the U.S. in favor of the simpler “Signature Crafted Recipes” platform that it began testing in San Diego in February. The story was first reported by Business Insider. The “Create Your Taste” (CYT) platform uses kiosks where […]

McDonald’s Adding Mac Jr., Grand Mac

McDonald’s Adding Mac Jr., Grand Mac

McDonald’s Corp. today confirmed that it plans to introduce nationally both smaller and larger versions of its signature Big Mac in early 2017. The  chain began testing the new burgers in Central Ohio and Dallas/Fort Worth in April. The Grand Mac has two beef patties totaling one-third pound plus two slices of American cheese and […]

Pricing, Promotions Push McD’s Growth

Pricing, Promotions Push McD’s Growth

A rich mix of ingredients—higher menu prices, lower commodity costs, continued customer enthusiasm for All Day Breakfast and McPick 2—combined to produce Q3 results for McDonald’s Corp. that exceeded the predictions of The Street and the brand’s doubters. For the quarter ended Sept. 30, 2016, global comparable sales increased 3.5%, with U.S. same-store sales up […]

Mintel: 1 in 8 Use Delivery Services

Mintel: 1 in 8 Use Delivery Services

Jack in the Box has a separate late-night Munchie Meal menu for those who crave burgers at off-peak hours. Now, in the San Francisco Bay area, at least, diners with growling stomachs don’t even need to hit the drive-through since Jack this month formed a partnership with restaurant-delivery service DoorDash that delivers until 3 a.m. […]

McDonald’s Operators: Focus on Our Core

McDonald’s Operators: Focus on Our Core

McDonald’s Corp. reports Q3 sales and earnings on Friday. In advance, Nomura restaurant analyst Mark Kalinowski lowered his forecast for Q3 same-store sales to +0.2% from +1.62%. The Q4 forecast was lowered a full 1% to -2.0%. Kalinowski’s survey of 30 McDonald’s franchisees (accounting for 271 stores) finds their Q3 comp sales lowest in the […]

McDonald’s Food Takes 3 Steps Forward

McDonald’s Food Takes 3 Steps Forward

The journey of a thousand miles begins with one step, according to the Lao Tsu adage, and the largest QSR announced several steps taken toward its stated goal of building “a better McDonald’s.” Chief among those steps is its revelation that it already is serving chicken not treated with antibiotics, a milestone it earlier had […]

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