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McDonald’s Food Takes 3 Steps Forward

McDonald’s Food Takes 3 Steps Forward

The journey of a thousand miles begins with one step, according to the Lao Tsu adage, and the largest QSR announced several steps taken toward its stated goal of building “a better McDonald’s.” Chief among those steps is its revelation that it already is serving chicken not treated with antibiotics, a milestone it earlier had […]

A Modest Proposal for All Day Breakfast

A Modest Proposal for All Day Breakfast

The launch of All Day Breakfast (ADB) gave McDonal’s Corp. a 5.7% boost in same-store sales during 2015’s final quarter, and 2016’s Q1 was still strong with a 5.4% same-store jump. But as the company prepares to announces Q2 earnings tomorrow (July 26) The Street already is fretting that the bloom is off the ADB […]

Nomura Sees McD’s Comp Sales Fading

Nomura Sees McD’s Comp Sales Fading

Nomura restaurant analyst Mark Kalinowski maintains both his Neutral rating of McDonald’s Corp. stock and his forecast for the chain’s Q2 same-store sales, which will be reported next week. But Q3 and Q4 likely will be more difficult, and the Grand Mac and Mac Jr. burgers aren’t likely to go national before early 2017, according […]

McDonald’s Trying Angus ‘n’ Egg Burger

McDonald’s Trying Angus ‘n’ Egg Burger

McDonald’s Australia on Wednesday will introduce two new Legends menu LTOs, timed to the upcoming opening of the Summer Olympics Games, the chain confirmed to BurgerBusiness.com. McDonald’s doesn’t have a “breakfast burger” per se, but the new Aussie Angus ‘n’ Egg burger combines Angus beef, cooked egg, beetroot, lettuce, tomato, grilled onions, bacon, barbecue sauce […]

All-Day Breakfast Growing to 15 Items

All-Day Breakfast Growing to 15 Items

McDonald’s will further expand its all-day breakfast menu in September when both biscuit and McMuffin sandwiches (previously one or the other in most markets) and McGriddles will be available 24/7, the company announced. That will bring to 15 the number of items on the basic All Day Breakfast menu: Egg McMuffin; Sausage McMuffin with Egg; […]

McDonald’s Expands Sriracha Mac Test

McDonald’s Expands Sriracha Mac Test

McDonald’s has expanded the test of its mashup of Big Mac and sriracha sauces to western Washington State. Originally tried last month in San Diego as part of the continuing test of the Signature Crafted customization platform, Signature Sriracha was one of several topping combos available. Interestingly, the Washington test of Signature Sriracha (below) casts […]

McDonald’s, Coke, CBS Do Karaoke Promo

McDonald’s, Coke, CBS Do Karaoke Promo

I don’t stay up to watch CBS’s “The Late Late Show with James Corden” but I do get a kick out of watching his “Carpool Karaoke” videos. Corden and a pop star ride around Los Angeles in his car singing the guest’s hits (to which he amazingly has learned all the lyrics). He gets his […]

McDonald’s Introducing $9 Lobster Roll

McDonald’s Introducing $9 Lobster Roll

McDonald’s is announcing the return of the Lobster Roll to menus in 600+ New England and Albany, N.Y., locations. Summer lobster comes at a price, and this year it’s $8.99 a la carte, a $1 increase from 2015. Last year’s was the first time in a decade that McDonald’s had offered the Lobster Roll, often […]

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