Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Is Menu Simplification Hurting McDonald’s?

McDonald's France American Summer

McDonald’s Corp. President-CEO Steve Easterbrook boldly predicted the company’s now-seven-quarter-long string of down quarters globally will end in Q3. It came close in Q2: same-store sales were down just 0.7% in the quarter ended June 30, 2015. Certainly it helps to be lapping past declines, but the vow reflected his confidence that the turnaround he […]

All-Day McBreakfast in October?

McDonald's all-day breakfast

All-day breakfast at McDonald’s is an apparent success. According to an internal company memo obtained by the Wall Street Journal, McDonald’s operators are being advised to prepare for a nationwide extension of the all-day breakfast platform as early as October.

McDonald’s began testing the expanded morning meal past 10:30 a.m. in April at 94 San […]

McDonald’s Opens ‘Restaurant M’ in Japan

McM_Featured

McDonald’s hopes to boost its image in Japan with a one-day pop-up restaurant. On July 27 in one Tokyo restaurant, the chain will feature its new Fresh Mac LTO line at a white-tablecloth sit-down meal for 20 people. The venue is being called “Restaurant M.”

As reported by Kotaku (source of the photo below) and […]

McDonald’s Sips Flavored Coffees

McCafe Flavored Coffee

On the hunt for incremental customer traffic, McDonald’s is looking at flavored McCafé hot coffee. The burger chain has served flavored iced McCafé coffees since 2007, a year after it introduced its Premium Roast coffee, and it offers French Vanilla and Hazelnut flavors in the bagged coffee it sells in supermarkets in collaboration with Kraft. […]

Golden Arches Adds Two Top Execs

McDonald’s Corp. bolstered its executive ranks, naming two experienced executives to executive vice president posts.

Silvia Lagnado was named EVP-global chief marketing officer. The post had been vacant since the departure of Neil Golden in 2013. Global Chief Brand Officer Kevin Newell had filled in since.

Lagnado most recently served as CMO of Bacardi Limited. […]

McDonald’s: Lower Prices, Faster Ordering

McD_Reboot2

McDonald’s is considering menu boards that present customers with lower prices on some core items and a limited “Mickey D’s best” selection at both the drive-thru window and inside counter.

The Wall Street Journal this week outlined some of the plans the company recently shared with its operators, including simplifying the drive-thru menu and strengthening […]

McDonald’s Explains Sirloin Burger Campaign

Mx Green field for McDonald's

Word is out that McDonald’s is reviving the Hamburglar character to market its new Sirloin Third Pound burgers. But he won’t be the product’s only pitchman. In an exclusive interview with BurgerBusiness.com, McDonald’s VP-Marketing Joel Yashinsky laid out all the elements of the campaign and explained the thinking behind them.

“New Girl” star Max […]

McDonald’s Kale, Bag Tray & More

McDonald's Canada's kale salads
vimeo.com/12612958

The McDonald’s kale rumor apparently is true. Janney analyst Mark Kalinowski reported in March that the chain was looking to add kale to its menu. Today he reported that McDonald’s will sell three new salad bowls with kale in Canada. Twitterer @McD_Truth provided the photo at right. The varieties are “I’m Greek-ing Out,” “Head Over […]