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Jack Shifting From LTOs to Core Menu

Jack Shifting From LTOs to Core Menu

The headline Jack in the Box Chairman-CEO Lenny Comma offered during Thursday’s Q3 earnings call was insightful but too long to use: “So the headline is, ‘LTOs drove [Jack’s] success in the past; in the future, core menu items should drive sales with LTOs as the gravy.’” Jack’s Q3 numbers were impressive: a 5.5% jump […]

Roy Rogers Takes a Customization Break

Roy Rogers Takes a Customization Break

While other burger chains scramble to expand customization, Roy Rogers has been there and done that for more than 40 years so it occasionally moves in the other direction. The 50-store Mid-Atlantic chain is reviving its Tumbleweed Burger as a limited-time special that doesn’t need a stop at Roy’s iconic Fixin’s Bar, where diners have […]

Forecast: Flurry of Late Menu Additions

Forecast: Flurry of Late Menu Additions

Just when it looked like Carl’s Jr.’s All-Natural Burger and Burger King’s Yumbo Hot Ham & Cheese were going to be December’s only significant new menu introductions from burger chains, a few brands have slipped some last-minute treats onto menu boards. Among them: Hardee’s Bacon Velveeta Patty Meltdown: “Crispy applewood-smoked bacon pieces, grilled onions and […]

The Works Has Beer Burgers On Tap

The Works Has Beer Burgers On Tap

Burgers and craft beers have gone steady long enough to worry their parents but Canada’s The Works Gourmet Burger Bistro chain is thinking marriage with two limited-time beer-infused burgers and a third with a touch of root beer. The burgers will join the menu at its 25 Ontario and one Newfoundland location on Oct. 20, […]

Jack in the Box Burger Triple Play

Jack in the Box has gone hot, cool and French for summer. The chain has added three new burger LTOs and announced that any burger or chicken sandwich can be ordered on the brioche bun that it introduced in January with its successful Bacon Insider. Two of the LTOs are new versions of Jack’s core-menu […]

McDonald’s Extends ‘Make Your Own LTO’ Promo

McDonald’s is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 as “Mein Burger,  the program invites burger lovers to create their own dream burger. McDonald’s will put five winning burgers on its menu this fall as one-week […]

Study Finds Limited Interest in LTOs

The Philly Cheesesteak Burger available for a limited time at Carl’s Jr. and Hardee’s is a beef patty topped with sliced steak, melted Swiss and grilled peppers and onions. It sounds good but new research from The NPD Group says only one in five customers is likely to order it. That’s not because the Philly […]

Early Birds: 20 Great Thanksgiving Burgers

Not every burger restaurant does a riff on Thanksgiving and turkey for its November Burger of the Month. But many of the best ones do. Start it off with The Counter chain and its Not Your Granny’s Turkey Burger. That’s a 1/3-lb. seasoned turkey patty layered with baby spinach, dried cranberries, sliced red onion, made-to-order […]

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