Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Smashburger Eyes UK, Readies U.S. Ads

Smashburger ad

Smashburger is preparing to join fast-casual burger compatriots Shake Shack and Five Guys in the UK while also readying its most serious advertising effort at home.

Smashburger has hired Tim Lowther—who has worked in the UK for both Shake Shack (as business manager) and Five Guys (head of UK North operations), according to The Caterer—as […]

Jack in the Box Quietly Slides Upscale

Overshadowed last week by the clamor of a management shift at McDonald’s Corp. were significant changes at one of Big Mac’s toughest competitors. Jack in The Box, the No. 5 burger chain, quietly moved its menu and its dining experience a notch more upscale, small shifts that will result in the repositioning of the brand […]

Inside Shake Shack’s IPO

Shake Shack Inc. filed for an initial public stock offering on Monday. That caps an amazing run for a concept that began in 2001 as a hot dog cart in New York City’s Madison Square Park. The prospectus filed with the Securities and Exchange Commission lists the proposed maximum aggregate offering price as $100 million; […]

South St. Burger Co. Steps Up to the Bar

Canadian fast-casual burger chain South St. Burger Co. opens its 29th location this week, but one of its stores is not like the others. No. 28, which opened last month on King Street in Toronto, is branded South St. Burger Bar. More like a pub than a typical fast-casual burger restaurant, the location has […]

Rev Burger Guns its Engine

The Rev Burger name signifies the “Healthier Revolution” the concept’s owners, Bill and Wendy Spatz, seek to bring to fast-food burgers. But “rev” also describes their eagerness to expand: The first location opened on Feb. 14 in a former Burger King site in Carol Stream, Ill., and a second already is set to open next […]

Larkburger’s Colorado State of Mind

Few restaurant brands are as linked to one state as Larkburger is to Colorado. The concept itself was created in 2005 out of the popularity of a burger served at the upscale Larkspur restaurant in Vail. Its 13 stores are spread across Colorado and the Arvada, Colo.-based chain proudly identifies itself on its website as […]

Posh Making a Comeback on Menus

There’s a thaw under way that’s not just melting ice, it’s slowly melting away the fear of being too upscale that has gripped quick-service restaurants for the past year. From Burger King’s $1 BBQ Rib and McDonald’s Dollar Menu & More to Sonic’s $1 hot dogs, Checkers’ $2 Buffalo Chicken Strips and Jack in the […]

Fast Casual Grows While QSRs Flounder

The battle for customers waged between fast-casual and quick-service restaurants proved about as noncompetitive last year as Sunday’s Super Bowl. Fast casual won. Again.

Source: The NPD Group/CREST

Full-year data from The NPD Group survey reveal that customer traffic at fast-casual restaurants increased 8% in 2013 (12 months ending November). Meanwhile, the total restaurant […]