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McD’s Gourmet Breakfast; Bundling Works

McD’s Gourmet Breakfast; Bundling Works

McDonald’s Australian operation is determined to offer a “gourmet” breakfast. It loves that word. The latest attempt is the national introduction of a pair of “Gourmet Brekkie Rolls,” a pair of café-style morning sandwiches that look appealing, gourmet or not. The Smokey BBQ Roll is a soft brioche-style bun with two bacon strips, a freshly […]

‘McDonald’s Next’ Open in Hong Kong

‘McDonald’s Next’ Open in Hong Kong

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McDonald’s has opened a splashy new concept store in Hong Kong’s Admiralty Center labeled “McDonald’s Next.” In contrast to the pared-down, 492-square-foot Originals prototype recently opened in Toulouse, France, the Hong Kong vision spreads out over 6,000 square feet of shiny metal and bright lights. The store’s opening was intended to mark McDonald’s 40th anniversary […]

McDonald’s Tries Smaller ‘Originals’ Unit

McDonald’s Tries Smaller ‘Originals’ Unit

McDonald’s is evoking its origins as a takeout-only burger stand with a new small-size prototye called Originals de McDonald’s, opening soon in Toulouse, France. The Originals unit will be just 150 square meters (492 square feet), with most of that taken up by kitchen, McDonald’s franchisee Michel Réglat told publication Côté Toulouse. There will be […]

Johnny Rockets Opens Millennials Concept

Johnny Rockets Opens Millennials Concept

Johnny Rockets is an organization full of new-concept ideas. Its latest is Johnny’s Burger Factory, the company’s first fast-casual concept, which opens Saturday (9/26) in Walden Galleria mall in Buffalo, N.Y. This is an idea developed with one consumer category in mind. “Every detail about the development of Johnny’s Burger Factory, from the first design […]

Cheeseburger Bobby’s Changing its Look

Cheeseburger Bobby’s Changing its Look

Eight years in, with 10 locations open and six more in development, Cheeseburger Bobby’s President Bob Stoll felt something more was needed. “We want to be different in the [burger] space,” he says. “We want to make sure when you enter Cheeseburger Bobby’s it’s something you haven’t seen before. We’re not unique enough [now] to […]

Sonic Shifts Media Spending, Building Design

Sonic Shifts Media Spending, Building Design

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Sonic Drive-In says it is shifting its media-buying strategy to give its brand—now operating in 43 states—a more national profile. And while “non-TV” media spending will be slashed to 7% of its budget, compared with 17% in 2012, the Oklahoma City-based chain says that represents primarily a minimizing of outdoor advertising not digital spending (although, […]

Reimaging: Checkers/Rally’s Makes its Move

Checkers/Rally’s tomorrow (9/8) unveils the third of three reimaged locations it plans in Columbus, Ohio. It’s one of 10 Ohio’s Rally’s locations that are being remodeled by year-end in a test of a new exterior design. Operating under both the Checkers and Rally’s brands, depending on market, the chain is the 12th largest U.S. burger […]

Franchisee Morphs Johnny Rockets to JR’s Concept

Johnny Rockets franchisee Richard Riva has opened the first JR’s Burger Grill in Phoenix. Less a totally new concept than a reworking of a full-service Johnny Rockets to a quick-service format, the restaurant is offering a limited menu with burgers priced at $2.99. A Johnny Rockets spokesperson calls the concept “quick-service pricing with fast-casual quality.” […]

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