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The Burger of the Year and Other Awards

December again, and it’s time once again for reflection. I’ll say that 2010 was an even better burger year than 2009 if only because last year’s mini-burger fad has floated downstream. Bye. This year, the economy and the burger business showed some improvement. As forecast last year, patty melts have popped up everywhere. Next year, […]

Wendy Herself Touts Chain’s Thicker Cheeseburger

[1/28 Update: Wendy’s plans to introduce the Dave’s Hot ‘n Juicy Cheeseburger nationally in the second half of 2011.][Update: Wendy’s rolled out its Natural-Cut Fries with sea salt across the U.S. on 11/10. ] Wendy’s hopes that what it’s testing in Vegas won’t just stay in Vegas. The chain this week auditions a bigger, better […]

Do Burger King Exec Shifts Mean Ad Review’s Next?


Will Crispin Porter + Bogusky hang on to Burger King’s $300 million-plus advertising business? Today’s reorganization of the chain’s top makes the question unavoidable. httpv://www.youtube.com/watch?v=uTUac13I_PI The reorganization comes less than a week after 3G Capital completed its $4 billion acquisition of Burger King Holdings. Six new executive vice presidents were named today. Leaving the company are […]

Facebook Calls; Wendy’s Answers


Ξ Give Wendy’s credit for making social networking truly social. So often it’s one-way nonsense like the endless “Tell us why you love us!” Facebook promotions and pointless “So what’s going on?” Twitter chatter. Most chains and indies would rather than speak than listen. After all, now that you’ve amassed several hundred Twitter and Facebook […]

“Us” Marketing: McDonald’s, Social Media and Nationalism


McDonald’s this week invited Canadians to visit its Facebook page and vote for either the Big Mac or the Quarter Pounder with Cheese as their favorite sandwich. A pair of giant hot-air balloons—one for each sandwich– hovering over Landmark, Manitoba, give real-time  updates on the voting: whichever balloon is floating higher in the sky is […]

Burger King’s California Whopper Surfs to Scandinavia


[7/21: Winner! The Netherlands also gets a Double California Whopper.] [7/16 Update: It’s spreading. In Germany and Austria, BK has added not only the California Whopper but also a California Wrap and a Texican Burrito. To watch the Monologue commercial about the California Whopper, go here.] “Catch a wave and you’re sitting on top of […]

Glamburgers, Realburgers Continue Regionalization Trend

It’s no longer enough to say that burgers are all-American. This spring, burgers are not just American, they’re regional. A new TV campaign for Applebee’s Realburgers spotlights burgers named for American “neighborhoods” and The Cheesecake Factory has introduced a six-item line of Glamburgers, each of which the chain says is “inspired by a different region […]

Arby’s Comes Out as a Roast Beef Chain


Sometimes brands, too, need to hit bottom before admitting they need help. That apparently is what has happened with Arby’s, which finally, finally has found the courage to stand up and say, “We sell roast beef sandwiches. And they’re GOOD!”   Al Franken’s famous Stuart Smalley “Saturdary Night Live” character could be the spokesman for the new […]

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