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BK Extends Chicken Fries Brand to Rings

BK Extends Chicken Fries Brand to Rings

Burger King is the royalty of line extensions. It has revived the Whopper franchise a hundredfold with new or semi-new versions. It’s doing the same now with the Chicken Fries brand it first introduced in 2005. They were gone in 2012; back s an LTO in August 2014; then permanently back in March 2015. We’ve […]

Shake Shack Finally Chickens In

Shake Shack Finally Chickens In

Brooklyn no longer has an exclusive on Shake Shack’s Chick’n Shack sandwich with the chain’s announcement today that the much anticipated rollout of the item is here. Almost all U.S. locations (not JFK airport or stadium sites ) now will serve it. This decision has been applauded by these three constituencies: 1) Chicken sandwich lovers. […]

Chicken Gets Burger-Style Extravagance

Chicken Gets Burger-Style Extravagance

Chicken sandwiches finally are being let into the burger bar “club.” That acceptance is shown in chicken beginning to get the extravagant builds that previously was reserved for beef burgers. Certainly, chicken sandwiches (chicken breasts, as opposed to ground-chicken burgers) have been on burger bar menus for years. Researcher Mintel says 2010 was the tipping […]

All-Day Breakfast Impacts Q3 Ad Spending

All-Day Breakfast Impacts Q3 Ad Spending

McDonald’s all-day breakfast initiative had an impact on restaurant industry ad spending even before it began. Total restaurant ad spending was $1.553 billion in Q3, down 1.1% from the same period last year but essentially unchanged from Q2 this year, according to Kantar Media. Restaurants did better than total U.S. advertising spending, which declined 3.9% […]

McDonald’s Seeks ‘Perfect Chicken Burger’

McDonald’s Seeks ‘Perfect Chicken Burger’

McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the U.S.). Four finalists have been […]

Chicken Shifts from Spicy to Homey

Chicken Shifts from Spicy to Homey

“One day you’re in and the next day, you’re out.” Heidi Klum’s fashion dictum applies to chicken sandwiches as well, it seems. Spicy chicken that was all the rage? Pushed aside and replaced by new down-home, country-style chicken. Sliced jalapeňos have given way to sliced pickles; sriracha aïoli as been replaced with mayo. QSR menu […]

McDonald’s Tries Buttermilk Crispy Chicken

McDonald’s Tries Buttermilk Crispy Chicken

Having substituted new Artisan Grilled Chicken as an improvement for its grilled product this spring, McDonald’s now is introducing an improvement on its crispy chicken patty: Premium Buttermilk Crispy Chicken. The rollout had been expected. The new chicken product was tipped, unexpectedly, in March by the Food Allergy Research & Education (FARE) organization. In an […]

A Trio of Chicken News Bites

A Trio of Chicken News Bites

Could any burger QSR other than Shake Shack say it has raised prices a whopping 6% in the past year and not be vilified? McDonald’s, Burger King and Wendy’s would be roasted by the Street; Motley Fool would froth with indignation. But Shake Shack is a Wall Street darling, not just because it hails from […]

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