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Double Cheeseburgers & Hot Chicken

Double Cheeseburgers & Hot Chicken

Siblings. Whatever one gets, the other wants to have the same thing. It’s true of children and of burger chains. So it’s not surprising that Hardee’s finally has gotten the same double cheeseburger that fellow CKR Restaurants unit Carl’s Jr. introduced in May. Hardee’s calls its version simply the Classic Double Cheeseburger. Carl’s Jr.’s name […]

McDonald’s Sriracha Burgers in Canada

McDonald’s Sriracha Burgers in Canada

McDonald’s has discovered sriracha. And it likes it. In West Coast markets where it is testing the Signature Crafted Recipes customization platform, the “Signature Sriracha” combination of toppings—which includes a mix of Big Mac sauce and sriracha—appears to be the clear winner over the Pico Guacamole, Maple Bacon Dijon, Deluxe or Sweet BBQ Bacon toppings […]

BK Extends Chicken Fries Brand to Rings

BK Extends Chicken Fries Brand to Rings

Burger King is the royalty of line extensions. It has revived the Whopper franchise a hundredfold with new or semi-new versions. It’s doing the same now with the Chicken Fries brand it first introduced in 2005. They were gone in 2012; back s an LTO in August 2014; then permanently back in March 2015. We’ve […]

Shake Shack Finally Chickens In

Shake Shack Finally Chickens In

Brooklyn no longer has an exclusive on Shake Shack’s Chick’n Shack sandwich with the chain’s announcement today that the much anticipated rollout of the item is here. Almost all U.S. locations (not JFK airport or stadium sites ) now will serve it. This decision has been applauded by these three constituencies: 1) Chicken sandwich lovers. […]

Chicken Gets Burger-Style Extravagance

Chicken Gets Burger-Style Extravagance

Chicken sandwiches finally are being let into the burger bar “club.” That acceptance is shown in chicken beginning to get the extravagant builds that previously was reserved for beef burgers. Certainly, chicken sandwiches (chicken breasts, as opposed to ground-chicken burgers) have been on burger bar menus for years. Researcher Mintel says 2010 was the tipping […]

All-Day Breakfast Impacts Q3 Ad Spending

All-Day Breakfast Impacts Q3 Ad Spending

McDonald’s all-day breakfast initiative had an impact on restaurant industry ad spending even before it began. Total restaurant ad spending was $1.553 billion in Q3, down 1.1% from the same period last year but essentially unchanged from Q2 this year, according to Kantar Media. Restaurants did better than total U.S. advertising spending, which declined 3.9% […]

McDonald’s Seeks ‘Perfect Chicken Burger’

McDonald’s Seeks ‘Perfect Chicken Burger’

McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the U.S.). Four finalists have been […]

Chicken Shifts from Spicy to Homey

Chicken Shifts from Spicy to Homey

“One day you’re in and the next day, you’re out.” Heidi Klum’s fashion dictum applies to chicken sandwiches as well, it seems. Spicy chicken that was all the rage? Pushed aside and replaced by new down-home, country-style chicken. Sliced jalapeňos have given way to sliced pickles; sriracha aïoli as been replaced with mayo. QSR menu […]

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