Burger King announces today that it is making its Chicken Fries item a permanent menu item. But it’s not a response to beef prices, the chain says.
In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and nothing about […]
Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.
The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third […]
Sorry, Boston Market. This is NOT a burger.
Fast-casual chicken chain Boston Market wants to think it’s now taking on former owner McDonald’s and other burger concepts but really it’s going up against Panera and other upscale sandwich concepts.
Boston Market—which McDonald’s Corp. owned from 2000 to 2007—has announced the introduction of what it […]
Culver’s always will be the home of the ButterBurger, but as it expands–its 500th unit opened in March and it is in 21 states–the Wisconsin-based chain continues to look at what it can bring to its menu, including chicken
In September 2011, the chain introduced a new line of premium, antibiotic-free, natural chicken sandwiches and […]
Burger King is introducing the Chicken Big King, a further evolution of the Big King burger it unveiled last November and then increased in size in February. The new sandwich’s build remains the same as with the previous two iterations—with lettuce, pickles, onions, American cheese and King sauce on a three-layer, toasted sesame-seed bun —just […]
Some interesting bits, pieces and loose ends from the day:
A few weeks back I wrote about A&B Burgers, a Salem, Mass., burger bar that opened in December. By January it already was listening to customers and making changes, including increasing the size of its burgers by 1 oz. each without increasing prices.