McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the U.S.). Four finalists have been […]
Soon, life will be all about turkey, so here are a handful of intriguing burgers—all beef—encountered this week. Enjoy the holiday.
My prediction for 2015 was for a Year of the Cheeseburger, meaning renewed popularity for classic, simple, top-quality burgers, and I think that has been one of this year’s most prominent narratives. OK, the forecast for more burger/coffee pairings may not have been prescient, but expectations that in-house pickling, breakfast burgers and non-meat burgers would […]
Is it possible that conventional wisdom once again is wrong and maximum customization isn’t what diners are seeking? Judging by the new burger restaurant openings in 2015’s second half, operators believe diners want top-quality ingredients and fair prices but aren’t hugely concerned about whether they can add banana peppers or Gorgonzola cheese. This return to […]
If you compete with Jack in the Box, circle the end of January 2016 on the calendar because the chain says it will be coming big and strong with new and improved menu items. Jack added a permanent “better burgers” line—the Buttery Jack burgers—at the beginning of 2015, and included several more upscaled LTOs such […]