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Is This Chipotle’s Tasty Made Slogan?

Is This Chipotle’s Tasty Made Slogan?

Chipotle Mexican Grill has new marketing slogans that could signal a renewed affirmation of the “Food With Integrity” positioning that has been blunted by food-safety incidents. Or, more intriguingly, the company may have trademarked taglines for possible use with the Tasty Made burger concept Chipotle plans to open this fall in Lebanon, Ohio. Earlier this […]

LTOs Are Getting More L

LTOs Are Getting More L

What has happened to the “limited-time offer”? Burger joints still do burgers of the month with a 30-day (or more) shelf-life, but chains, especially are playing games with LTOs. Very limited times (like 24 hours) or very limited availability. For example, Umami Burger announced a new burger, the Kinoko Burger (below), with Portobello mushroom buns, […]

Yum! Trademarks ‘Trust in Every Bite’

Yum! Trademarks ‘Trust in Every Bite’

Yum! Brands apparently is thinking about food safety as it watches Chipotle Mexican Grill’s efforts to rebound from several food-safety incidents and after having dealt with its own safety scandals at KFC in China and at Taco Bell here in recent years. McDonald’s reported a net loss in Japan for 2014 after food-safety scares there. […]

UK Readies a Proper Nat’l Burger Day

UK Readies a Proper Nat’l Burger Day

Aug. 25 is National Burger Day in the UK and the mother country will put to shame the spotty U.S. burger-day celebration we hold annually on May 28. More than 800 restaurants will take part in the fourth annual “Mr Hyde National Burger Day” event, organized by a daily lifestyle/dining email service. Participating restaurants offer […]

The Week’s Most Intriguing Burger Names

The Week’s Most Intriguing Burger Names

Looking good and tasting great are important to the creation of a perfect burger bar burger. The third leg of that stool is a clever name. This week’s compilation of intriguing burgers adds the requirement that a burger have an intriguing name as well. Why settle for “This Week’s Special” when you can label your […]

Top Burgers at the Top New Restaurants

Top Burgers at the Top New Restaurants

Shut out again. None of Bon Appétit’s Top New Restaurants of 2016 has a burger on its menu. Not brunch, lunch, bar snack or dinner. The tradition here is that when a restaurant list is released from one of the major magazines, BurgerBusiness.com asks, “Yes, but can they make a good burger?” This year it’s […]

Burger King Targets Meatatarians

Burger King Targets Meatatarians

Burger King has identified a new demographic: Meatatarians. In New Zealand the chain has introduced a three-item Meatatarian Range (Menu) LTO that piles on the proteins. Two combine beef patties with a fried chicken patty and bacon; the third goes chicken plus bacon. The burgers: The Full Meaty Burger: two flame grilled beef patties, a […]

Shake Shack: Burger Business Outlier

Shake Shack: Burger Business Outlier

Shake Shack continues to swim against the current in a difficult economy. Its comp sales are up nicely; it’s opening stores globally; existing stores are averaging $102,000 a week, evenly split between lunch and dinner; and it can succeed with LTOs priced at nearly $7 and thinks they could go higher. For its Q2, ended […]

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