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BK Extends Chicken Fries Brand to Rings

BK Extends Chicken Fries Brand to Rings

Burger King is the royalty of line extensions. It has revived the Whopper franchise a hundredfold with new or semi-new versions. It’s doing the same now with the Chicken Fries brand it first introduced in 2005. They were gone in 2012; back s an LTO in August 2014; then permanently back in March 2015. We’ve […]

Burger King Trying Red-Bun Whopper

Burger King Trying Red-Bun Whopper

Burger King tomorrow unveils the Angriest Whopper burger, distinguished by a bright red bun. The LTO burger is topped with thick-cut bacon, American cheese, iceberg lettuce, tomatoes, crispy onion petals, jalapeños, mayo and spicy Angry Sauce. The Angriest Whopper is priced at $5.49 alone or $7.49 in a drink/side combo. Like the black-bun A.1. Halloween […]

Burger King Will Add Grilled Hot Dogs

Burger King Will Add Grilled Hot Dogs

Burger King will introduce a two-item line of grilled hot dogs in more than 7,000 U.S. stores on February 23, a move that President of Burger King North America Alex Macedo told BurgerBusiness.com is “as big and important a leap as bringing chicken into the stores in the ‘70s was.” The Grilled Dogs line of […]

Burger King to Get Quick Boost in France

Burger King to Get Quick Boost in France

Saying it is not interested in developing a third brand under its corporate umbrella, Restaurant Brands International (RBI) says it expects that the majority of the Quick burger chain its French franchisee has proposed to acquire will be converted to the Burger King brand. Burger King France, master franchise joint venture partner for France, is […]

BK’s UK Breakfast; The Anti-McD’s Bias

BK’s UK Breakfast; The Anti-McD’s Bias

Say goodbye to the Breakfast Hot Pot, that weird amalgam of scrambled eggs, bacon, hash browns and cheese all stuffed into a highball glass that Burger King introduced in the UK in June. The chain has revamped and Americanized its UK breakfast menu and expanded availability across the region. The new UK centerpiece is the […]

Yes, Burger King Plans a Black Whopper

Yes, Burger King Plans a Black Whopper

Burger King has responded to my Sept. 15 post and request for comment on the report it’s planning a black Whopper for Halloween. And yes, by golly, it is. On Monday the chain is announcing the launch of the A.1. Halloween Whopper. The chain says this limited-time burger is inspired by the black Kuro burger […]

Burger King Plans McWhopperless Peace Day

Burger King Plans McWhopperless Peace Day

Would that governments were as tenacious about promoting peace as is Burger King. Rebuffed by McDonald’s, Burger King has accepted the overtures from others and has announced that its Peace Day Burger will be offered for on Sept. 21, 2015, only in an Atlanta pop-up restaurant. A total of 1,500 Peace Day Burgers will be […]

McWhopper?: BK Calls for Peace & Collaboration

McWhopper?: BK Calls for Peace & Collaboration

In a full-page “open letter” ad appearing Aug. 26 in the New York Times and Chicago Tribune, Burger King proposes to McDonald’s that they collaborate on a joint burger, the “McWhopper,” in the interests of nothing less than world peace. The ad (see it here) suggests “a one-off collaboration between Burger King and McDonald’s to […]

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