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Gimmicks Lose Appeal as BK Sales Dip

Gimmicks Lose Appeal as BK Sales Dip

Burger King may have gone to the well too often. US/Canada same-store sales were negative (-0.5%) as Cheetos Chicken Fries—playing off its Chicken Fries and Mac ‘n Cheetos items—failed to draw a crowd. Daniel Schwartz, CEO of Restaurant Brands International Inc. (RBI), cited undeniable “industry softness” for the decline, an explanation that loses some persuasiveness […]

BK’s Classic Cheeseburger; Zagat’s Top 30

BK’s Classic Cheeseburger; Zagat’s Top 30

A round of applause for Burger King, please. I’ve continually criticized it for its endless variations on its Whopper (Angry and otherwise) and gimmicky brand extensions like Cheetos Chicken Fries. But now the chain has stepped up with a cheeseburger-lover’s bacon cheeseburger with no frills or silliness. The new $5.99 Bacon King burger is two […]

Burger King Targets Meatatarians

Burger King Targets Meatatarians

Burger King has identified a new demographic: Meatatarians. In New Zealand the chain has introduced a three-item Meatatarian Range (Menu) LTO that piles on the proteins. Two combine beef patties with a fried chicken patty and bacon; the third goes chicken plus bacon. The burgers: The Full Meaty Burger: two flame grilled beef patties, a […]

Whopperrito Is Latest Burger King LTO

Whopperrito Is Latest Burger King LTO

Burger King last week said it would continue with its strategy of impactful menu additions despite weak Q2 U.S. sales and here’s the proof: The chain on Aug. 15 will introduced nationally its burger-burrito hybrid, the Whopperito. The Whopperrito uses the same ground beef as Burger King’s burgers, but seasoned with what the company calls […]

Hot Dogs, Mac n’ Cheetos Take BK Down

Hot Dogs, Mac n’ Cheetos Take BK Down

Restaurant Brands International CEO Daniel Schwartz wanted to talk about its very exciting Tim Hortons development deal in The Philippines rather than the very disappointing Q2 performance of its larger brand’s largest market. For the three months ended June 30, 2016, Burger King’s same-store sales in the U.S. & Canada declined to -0.8%, compared with […]

Burger King Sides with Mac ‘n Cheetos

Burger King Sides with Mac ‘n Cheetos

From Burger King, which earlier gave us Chicken Fries, comes Mac ’n Cheetos, fried macaroni-and-cheese bites coated with that day-glo orange cheese-flavored powder that makes Cheetos addictive. Served five to a box, Mac ’n Cheetos are priced at $2.49 for this summer-long LTO. Combo meals with Bk burgers will be offered. Larger serving sizes aren’t […]

BK’s 2 for $10; The Counter’s New Menu

BK’s 2 for $10; The Counter’s New Menu

Burger King today responded to McDonald’s “McPick 2 for $5” with a new set of numbers to the burger-chain discount game. Its new “2 for $10 Whopper Meal” deal offers two quarter-pound Whopper burgers, two small fries and two small drinks for one bundled price. But will consumers see two three-item meals as better than […]

BK Extends Chicken Fries Brand to Rings

BK Extends Chicken Fries Brand to Rings

Burger King is the royalty of line extensions. It has revived the Whopper franchise a hundredfold with new or semi-new versions. It’s doing the same now with the Chicken Fries brand it first introduced in 2005. They were gone in 2012; back s an LTO in August 2014; then permanently back in March 2015. We’ve […]

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