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McWhopper?: BK Calls for Peace & Collaboration

McWhopper?: BK Calls for Peace & Collaboration

In a full-page “open letter” ad appearing Aug. 26 in the New York Times and Chicago Tribune, Burger King proposes to McDonald’s that they collaborate on a joint burger, the “McWhopper,” in the interests of nothing less than world peace. The ad (see it here) suggests “a one-off collaboration between Burger King and McDonald’s to […]

A Trio of Chicken News Bites

A Trio of Chicken News Bites

Could any burger QSR other than Shake Shack say it has raised prices a whopping 6% in the past year and not be vilified? McDonald’s, Burger King and Wendy’s would be roasted by the Street; Motley Fool would froth with indignation. But Shake Shack is a Wall Street darling, not just because it hails from […]

Burger King, Tim Hortons Flex Muscles

Burger King, Tim Hortons Flex Muscles

Restaurant Brands International (RBI) reported Q2 sales so strong that it invites the question of when its $17 billion Burger King and $6 billion Tim Hortons brands will begin to cannibalize each other. “Strength” was a word repeatedly used by RBI CEO Daniel Schwartz, and with good reason. Burger King’s 6.7% increase in global same-store […]

Burger King Creates Red Burger in Japan

Burger King Creates Red Burger in Japan

Burger King customers in Japan are seeing red. The chain, which last year introduced Kuro Shogun burgers with black cheese on black buns, now is doing the trick in red with a new burger and chicken sandwich. The bright red Aka Samurai Beef and Aka Samurai Chicken owe the color of their buns and cheese […]

Burger King’s Sales Surge

Burger King’s Sales Surge

Restaurant Brands International reported strong Q1 sales for both its Burger King and Tim Hortons brands. In doing so it countered two common media assumptions: that Millennials have walked away from QSR burgers and that Taco Bell has significantly cut into competitors’ breakfast business. Burger King comparable sales were up 4.6% globally and +6.9% in […]

Burger King Chicken Fries Return Permanently

Burger King announces today that it is making its Chicken Fries item a permanent menu item. But it’s not a response to beef prices, the chain says. In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and nothing about […]

Monday Meeting: Since When?

McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put […]

Burger King-Tim Hortons Deal Approved With Conditions

The Government of Canada on Thursday gave its approval of Burger King Worldwide’s application to acquire control of the Tim Hortons brand. However, like a parent reluctantly allowing a child to date, the government gave its approval contingent on Burger King’s agreement to a list of commitments. These reflected the government’s concern about an iconic […]

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