Burger King announces today that it is making its Chicken Fries item a permanent menu item. But it’s not a response to beef prices, the chain says.
In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and nothing about […]
McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put […]
The Government of Canada on Thursday gave its approval of Burger King Worldwide’s application to acquire control of the Tim Hortons brand. However, like a parent reluctantly allowing a child to date, the government gave its approval contingent on Burger King’s agreement to a list of commitments. These reflected the government’s concern about an iconic […]
Another exotic burger is on its way from Burger King Japan, the folks whose current holiday offers are the Premium Berry Burger—topped with a sauce of cranberries, blueberries and red wine—and the Mush’nCheese with mushrooms.
But arriving on Jan.1, 2015, will be the Beef Fondue and Chicken Fondue: two sandwiches that are meant to be […]
The Yumbo Hot Ham & Cheese Sandwich came off the Burger King menu 40 years ago, before most of its core audience was born. But the chain is reviving the sandwich beginning Dec. 2, saying in a release that it expects the item “will bring back memories for loyal guests.”
As before, the sandwich combines […]
Burger King in Japan is wishing everyone a “Berry Kristmush.” That’s the culture-mashing message accompanying the chain’s new holiday menu that begins November 17.
One offering is the unfortunately named Mush’n’Cheese burger. Luckily that topping is chopped mushrooms, not mush, plus cheese. It’s priced at ¥480 (US$4.15).
Then there’s the Premium Berry burger, topped with […]
Burger King’s announcement that it will open its first location in India this month doesn’t mean it has run out of more-burger-friendly markets. Long considered a tough sell for burger chains because 42% its roughly 1.2 billion citizens are vegetarians, India has become a new hot destination for American brands. Estimated by researcher Technopak to […]
Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.
The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third […]