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A Modest Proposal for All Day Breakfast

A Modest Proposal for All Day Breakfast

The launch of All Day Breakfast (ADB) gave McDonal’s Corp. a 5.7% boost in same-store sales during 2015’s final quarter, and 2016’s Q1 was still strong with a 5.4% same-store jump. But as the company prepares to announces Q2 earnings tomorrow (July 26) The Street already is fretting that the bloom is off the ADB […]

All-Day Breakfast Growing to 15 Items

All-Day Breakfast Growing to 15 Items

McDonald’s will further expand its all-day breakfast menu in September when both biscuit and McMuffin sandwiches (previously one or the other in most markets) and McGriddles will be available 24/7, the company announced. That will bring to 15 the number of items on the basic All Day Breakfast menu: Egg McMuffin; Sausage McMuffin with Egg; […]

Jack Trademarks New Daypart: Brunchfast

Jack Trademarks New Daypart: Brunchfast

Feeling a pinch from McDonald’s All-Day Breakfast between 10:30 a.m. and noon, Jack in the Box’s response may be to create a new daypart it calls “Brunchfast” that bridges mornings and lunch. The San Diego-based chain on May 26, 2016, filed a U.S. trademark registration for the term “Brunchfast.” Asked for comment on its intentions, […]

McD’s Gourmet Breakfast; Bundling Works

McD’s Gourmet Breakfast; Bundling Works

McDonald’s Australian operation is determined to offer a “gourmet” breakfast. It loves that word. The latest attempt is the national introduction of a pair of “Gourmet Brekkie Rolls,” a pair of café-style morning sandwiches that look appealing, gourmet or not. The Smokey BBQ Roll is a soft brioche-style bun with two bacon strips, a freshly […]

NPD: Breakfast Occasions Still Growing

NPD: Breakfast Occasions Still Growing

Breakfast remains the industry’s growth game, The NPD Group reports. Total breakfast occasions, at and away from home, are forecast to grow by 5% through 2019, while the U.S. population is expected to increase by just 4%. Annual morning snack occasions per person, at and away from home, have increased by 17% over the past […]

Burger Republic Elects to Add Brunch

Burger Republic Elects to Add Brunch

Drew Jackman and Jeff Warne opened the first Burger Republic burger bar in Nashville four years ago. A second opened in downtown Nashville and a third, in the Mt. Juliet area, is in the works. The concept’s menu is focused on Certified Angus Beef burgers (a brisket, chuck and short rib blend) and locally sourced […]

Jack, Taco Bell Turn Up Discount Heat

Jack, Taco Bell Turn Up Discount Heat

Jack in the Box is making good on its promise to be a more aggressive discounter. Merrill Lynch restaurant analyst David Silvati reports that the chain last week launched a $3.99 Jumbo Jack bundled meal with the burger, two tacos, fries and drink in 40% of its markets. In the other 60% it has bundled […]

One Co-op’s 17 All Day Breakfast Items

One Co-op’s 17 All Day Breakfast Items

Back in December, BurgerBusiness.com reported that the McDonald’s co-op in central North Carolina had tweeted that it had plans to expand the All Day Breakfast menu. Then the tweets disappeared, the company  said any such expansion if it happened would be local but not national. But now the McDonald’s Triad Co-op not only has the […]

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