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McDonald’s Tests ‘Gourmet Breakfast’

McDonald’s Tests ‘Gourmet Breakfast’

Already testing all-day breakfast, McDonald’s Australia operation—which developed the Create Your Taste platform, McCafé and other ideas now in the U.S.—is testing an upscale “Gourmet Breakfast” menu in at least one market, BurgerBusiness.com has learned. All-day breakfast, launched July 2 in the Illawarra region south of Sydney and since spread to the Gold Coast region […]

No Shortage of Breakfast Competition

No Shortage of Breakfast Competition

Despite the avian-flu-related egg shortage with which supermarkets and restaurants are dealing, McDonald’s is trying a new take on a core breakfast item. The 350-calorie Bacon & White Cheddar McMuffin is on menus in Chicago, priced at $2.99 alone or $3.50 with a small coffee. Radio ads support it. Lest anyone howl about the timing […]

New Burgers Benefit Jack, Shack

New Burgers Benefit Jack, Shack

Both quick-service Jack in the Box and “fine-casual” Shake Shack and reported solid quarters and both were aided by introductions of popular new burgers as well as price increases. The latter indicates lessening consumer resistance to slightly higher checks, which can help all restaurants. But the market remains highly competitive and sometimes edgy. Asked about […]

Breakfast All Day? McDonald’s Operators Can Figure It Out

Few people understand McDonald’s Corp. as well as Barry Klein, who served as its director of advertising from 1969 to 1974 and is credited with creating Ronald McDonald and leading the iconic “You deserve a break today” ad campaign. After many years in advertising he now is a principal at Klein & Co., which creates […]

McDonald’s to Test All-Day Breakfast

At a recent meeting with financial analysts, new McDonald’s Corp. CEO Steve Easterbrook “acknowledged a need to be less risk averse and to seek progress rather than perfection with a willingness to try, test and either embrace or discard initiatives,” according to a client note from Bank of America Merrill Lynch restaurant analyst Joseph Buckley. […]

McDonald’s Trademarks ‘McBrunch’

McDonald’s needs something attention grabbing, innovative and appealing, as is clear from the -2.8% drop in U.S. same-store sales for August reported this week. That need for something fresh and different may be why BurgerBusiness.com has learned that McDonald’s Corp. in July filed a federal trademark registration (application #86345988) for the term “McBrunch.” A McDonald’s […]

This Week’s Most Intriguing Burgers

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It seems obvious. If Burger King is looking for something special for its “Burgers at Breakfast” initiative, it need look no farther than its New Zealand menu. That’s where the chain has added a Breakfast Whopper, a burger topped with bacon, lettuce, tomato and egg. Easy! It wouldn’t even violate the ongoing BK dictum that […]

Jack in the Box Warms to Croissant Donuts

No, these aren’t the Cronuts that New York City pastry chef Dominique Ansel dreamed up last year. These are Croissant Donuts (left), the new breakfast item from Jack in the Box. Served hot and dusted with cinnamon sugar, Croissant Donuts are, according to the chain’s release, “the perfect pop-able, portable and sharable breakfast for those […]

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