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All-Day Breakfast Impacts Q3 Ad Spending

All-Day Breakfast Impacts Q3 Ad Spending

McDonald’s all-day breakfast initiative had an impact on restaurant industry ad spending even before it began. Total restaurant ad spending was $1.553 billion in Q3, down 1.1% from the same period last year but essentially unchanged from Q2 this year, according to Kantar Media. Restaurants did better than total U.S. advertising spending, which declined 3.9% […]

Burger Logos 3: International Edition

Burger Logos 3: International Edition

Burgers have gone far beyond being all-American fare to become a universal culinary language. Where that language is spoken best is the burger bar, and that, too, has become a global phenomenon. In 2012 and in 2013, BurgerBusiness.com collected interesting burger-bar logos, primarily from the U.S. This time the spotlight is on a few of […]

McDonald’s Burger’s 280 Channels of Hype

McDonald’s Burger’s 280 Channels of Hype

Digital media are still new enough, still being played with and explored, that some of what’s created with them is done, well, just because we can. That seems a good explanation for McDonald’s France’s creation of a multi-channel Internet site, “280.tv” to promote a burger LTO. Introduced in 2001, Le 280 burger takes its name […]

Restaurant Ad Spending Drops 10.4%

Restaurant Ad Spending Drops 10.4%

Restaurant ad spending nosedived in Q2 despite several major marketing pushes from high-flying chains. Over the April-May-June period, restaurants spent $1.546 billion on measured-media advertising, according to Kantar Media. That’s not insignificant, but it is a surprising 10.4% below the $1.724 billion that restaurants spent during 2014’s Q2. Overall U.S. ad spending also was down […]

Restaurant Ad Spending Declines

Restaurant Ad Spending Declines

Total U.S. advertising spending declined 4% in the first quarter of 2015, but restaurant spending dipped even deeper to 4.9%, according to data from Kantar Media. Restaurants were the fifth-largest category during the quarter, spending $1.601 billion (or $17.8 million a day), down from $1.684 billion a year earlier. But 2014’s Q1 included a Winter […]

McDonald’s McCafé Campaign Blends Ads/TV

McDonald’s McCafé Campaign Blends Ads/TV

vimeo.com/12133954

McDonald’s is running an interesting campaign in the UK for McCafé that is both gentle branding effort and women-targeted marketing together in one clever media buy. “McCafé Moments” are 30-second commercials that air during Channel 4 programming. Each features a small group of real people, most often women, who discuss events in the show the […]

Restaurant Ad Spending Stalls in 2014

Restaurant Ad Spending Stalls in 2014

After four years of solid growth in ad spending that outpaced other businesses, the restaurant industry pulled back in 2014. The change reflects major chains’ decisions to slow the pace of new menu item introductions as they simplify operations. It also may have resulted from shifting advertising dollars to digital media. Last year, restaurants spent […]

What McDonald’s Can Learn From Canada

Well, that didn’t work. McDonald’s Corp. reported a 4% decline in comp sales for February, the month it rolled out the sweet “Choose Lovin’” campaign. Even those who did don’t seem to have chosen McDonald’s as well. So now what? McDonald’s can either decide it’s in the middle of a two-year “correction” that will result […]

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