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McDonald’s U.S. Ad Creative in Review

McDonald’s U.S. Ad Creative in Review

Jump ball. The advertising account competition that is the stuff of legend was reinstated on Monday when a McDonald’s Corp. spokesperson confirmed to Adweek that creative responsibility for its U.S. advertising assignment is being reviewed. At stake could be control of more than $1 billion in ad spending. “While we value the relationships we have […]

McDonald’s Takes Taste Test to Asia

McDonald’s Takes Taste Test to Asia

McDonald’s is using familiar American marketing tactics to introduce a very American new menu item in Hong Kong. The product is a “Pulled Chicken Burger”: shredded chicken meat mixed with tandoori sauce, green and red cabbage and carrot, topped with a deep-fried onion ring and served on a bakery-style bun. Pulled chicken being an unfamiliar […]

All-Day Breakfast Impacts Q3 Ad Spending

All-Day Breakfast Impacts Q3 Ad Spending

McDonald’s all-day breakfast initiative had an impact on restaurant industry ad spending even before it began. Total restaurant ad spending was $1.553 billion in Q3, down 1.1% from the same period last year but essentially unchanged from Q2 this year, according to Kantar Media. Restaurants did better than total U.S. advertising spending, which declined 3.9% […]

Burger Logos 3: International Edition

Burger Logos 3: International Edition

Burgers have gone far beyond being all-American fare to become a universal culinary language. Where that language is spoken best is the burger bar, and that, too, has become a global phenomenon. In 2012 and in 2013, BurgerBusiness.com collected interesting burger-bar logos, primarily from the U.S. This time the spotlight is on a few of […]

McDonald’s Burger’s 280 Channels of Hype

McDonald’s Burger’s 280 Channels of Hype

Digital media are still new enough, still being played with and explored, that some of what’s created with them is done, well, just because we can. That seems a good explanation for McDonald’s France’s creation of a multi-channel Internet site, “280.tv” to promote a burger LTO. Introduced in 2001, Le 280 burger takes its name […]

Restaurant Ad Spending Drops 10.4%

Restaurant Ad Spending Drops 10.4%

Restaurant ad spending nosedived in Q2 despite several major marketing pushes from high-flying chains. Over the April-May-June period, restaurants spent $1.546 billion on measured-media advertising, according to Kantar Media. That’s not insignificant, but it is a surprising 10.4% below the $1.724 billion that restaurants spent during 2014’s Q2. Overall U.S. ad spending also was down […]

Restaurant Ad Spending Declines

Restaurant Ad Spending Declines

Total U.S. advertising spending declined 4% in the first quarter of 2015, but restaurant spending dipped even deeper to 4.9%, according to data from Kantar Media. Restaurants were the fifth-largest category during the quarter, spending $1.601 billion (or $17.8 million a day), down from $1.684 billion a year earlier. But 2014’s Q1 included a Winter […]

McDonald’s McCafé Campaign Blends Ads/TV

McDonald’s McCafé Campaign Blends Ads/TV

vimeo.com/12133954

McDonald’s is running an interesting campaign in the UK for McCafé that is both gentle branding effort and women-targeted marketing together in one clever media buy. “McCafé Moments” are 30-second commercials that air during Channel 4 programming. Each features a small group of real people, most often women, who discuss events in the show the […]

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