Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

Swiss Get McDonald’s First Veal Burger

McDonald’s tailors menus to local markets, but the tailoring takes on a different focus depending on the culinary culture. That translated recently to experimenting with goat cheese, Cantal and blue cheese as burger toppings in France, for example. In Italy, McDonald’s has launched the McItaly Vivace burger. Developed by Michelin-starred chef Gualtiero Marchesi, it’s topped with bacon, salted spinach, marinated onions and mayo with mustard seeds. And Iberico ham, Manchego cheese and virgin olive oil top the new McIberica at McDonald’s in Spain.

But in German-speaking markets, McDonald’s menu focus more often has been on innovation around meats, such as last summer’s addition of Nürnburger mini bratwurst and the McBrezel with Leberkäse (meatloaf) in Germany.

The newest examples come from McDonald’s Swiss Weeks promotion beginning this week in Switzerland. The first (as of Oct. 5) of three new LTOs is a fairly straight-forward cheeseburger, the McRaclette with Kaltenbach cheese. But after Oct. 12 the promotional menu gets more interesting. 

That’s when Swiss consumers get the McZűri, the first McDonald’s I know of with a ground-veal patty (100% Swiss veal, by the way). What cheese goes with veal? None, apparently, although there is a mushroom sauce and Rösti (a hash-brown-potato patty).

The final LTO (coming Oct. 19) is another interesting choice for McDonald’s: the McGrillschnägg. It’s a grilled pork sausage curled on top of crispy bacon and a Rösti patty.

A feature on McDonald’s Swiss home page allows consumers to send e-cards to friends alerting them to the arrival of the new Swiss Weeks specials.

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>