It’s barely spring but Sonic Drive-in is expected to announce this week that it’s sending its two TV spokesmen, Pete and T.J. on what it’s calling “The Great Skeedaddle—Sonic’s Summer Road Trip.”
Rather than have Pete and T.J. (brought back in February by new agency Goodby, Silverstein & Partners after more than a year’s hiatus) just sit and chat at some nameless Sonic, the idea is to let the lovable duo (played by improve aces Peter Grosz and T.J. Jagodwoski) send a few postcards from the edge. In the setup commercial, Pete admits he needs a break from his wife and a daughter who wishes he were cooler. T.J.’s love life is a bit shaky, so he’s ready to “get out of Dodge” on a road trip, too.
One spot parks them at a Sonic supposedly in Duarte, Calif., where they’re discussing their sunburns and the new offer of half-price milk shakes after 8 p.m. (other beverages are half-price during Sonic’s “Happy Hour” from 2 p.m. to 4 p.m. daily).
Next they’re said to be in Bullhead City, Ariz., talking about how Sonic’s breakfast burritos are available all day (not a new offer).
Sonic also is expected to announce a “Super Your Summer” element to the campaign, promoting its large SuperSonic Double Cheeseburger and SuperSonic Bacon Double Cheeseburger as fries/beverage combo specials
A new summer Sonic Blaster variety is the Hey Batter Batter Blaster with Real Ice Cream, brownie batter and chocolate chip cookie dough.
More menu introductions are expected through the summer. Whenever that starts.