Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Asiago Veggie Burger with Kale Parmesan Caesar Salad shown below!


Better Bacon Means Better Burgers

Go to the JONES FARM RECIPE PAGE to get the Dry Aged Cherrywood Beer Burger recipe for May.

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

Smashburger Readies First TV Campaign

Fast-casual burger concept Smashburger has grown to more than $170 million in sales (according to Technomic) and inclusion among the 20 largest burger chains in little more than five years. Now it’s establishing a national marketing presence with its first TV advertising.

In the 30-second commercial (watch it here) created by Denver-based Definite Productions, a young man answers the “What’s a Smashburger?” question by explaining the chain’s smash-griddle cooking process to his girlfriend. The tagline is the “Smashed fresh. Served delicious” line incorporated into the chain’s logo earlier.

The commercial will air this summer on cable and broadcast stations in Smashburger’s Denver headquarters as well as in Dallas; Sacramento, Calif.; St. Louis; Salt Lake City; Springfield, Ill.; and Tyler, Texas.

“Since opening our first restaurant in 2007, we set out to become the most innovative better burger restaurant concept in the industry by taking the path less traveled, so pushing the envelope to differentiate ourselves from leading restaurant brands has always been in our DNA,” Jeremy Morgan, Smashburger SVP-marketing said in a release announcing the commercial. “Up until this point, we have had success telling our brand story through social media, local marketing, word of mouth and radio programs, so we’re excited to add TV advertising to the mix and give our guests a true visual of what our premium, smashed fresh burgers are all about.”

Smashburger has 208+ company and franchised restaurants in 29 states and four foreign countries.

1 comment to Smashburger Readies First TV Campaign

  • You should check out The Original WOW! Burger. They’re based out of Portland, OR and have two current locations with more on the way. Their LTO for July is the WTF “Wow, That’s Fabulous!” it’s a 1/3 lb. burger topped with Tillamook Pepper-jack cheese, bacon, caramelized onions, fresh made garlic aioli, then sandwiched between two grilled cheese sandwiches (the bread for all of their buns are made in house daily just to top it off) filled with American Cheese. FYI

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>