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Seven-Patty Burger Anchors Steak ’n Shake Late-Night Menu

Filed under breakfast, Late night, Marketing, Pricing

Looking to take on Denny’s, McDonald’s and every other kid on the late-night block, Steak ’n Shake has launched an audacious new AllNighter Menu available between midnight and 6 a.m. while also making its full breakfast menu available now from midnight to 11 a.m. (at participating locations, of course).

The attention grabber on the AllNighter Menu is the 7×7 Steakburger, a $7.77 tower of seven Steakburger patties alternating with seven slices of American cheese. While Steak ’n Shake’s menu calls the burger “The Ultimate Challenge,” nutritionists are likely to call it something different. The 7X7 weighs in at 1,330 calories (880 from meat), nearly double the 770 calories in Steak ’n Shake’s next highest burger, the Grilled Portobello ‘n Swiss Steakburger.

Steak ‘n Shake labels the 7×7 Steakburger “The Ultimate Challenge.”

The 7×7 Steakburger also packs 98 grams of fat, 290 mg of cholesterol, 34 grams of carbohydrates and 4,490 mg of sodium. Over-the-top, stacked burgers are fairly common features at independent burger joints and smaller chains: recently broke the story about the nine-patty Triple Triple Burger joining the Jake’s Wayback Burgers menu on March 1. But major burger chains generally have avoided promoting more than triple-decker burgers.

Steak ’n Shake goes small as well as big on the AllNighter Menu. Specialty Shooter mini burgers are available in All American, Jalapeňo Crunch, Guacamole or Gorilla (grilled in mustard and topped with American cheese). The minis are priced (with fries) at $1.49 each or $4.99 for three. Other items are Buffalo or BBQ Chicken Fingers ($5.99); Nacho Fries ($4.99); Chili or Bacon Cheese Fries ($4.79). Also on the late-night menu is an item that simultaneously appears on the breakfast menu: The $5.99 Steakburger Slinger Skillet has hash browns topped with Steak ’n Shake’s chili, two Steakburger patties, shredded cheese and two eggs. Need more? It comes with choice of buttermilk biscuit, toast or bagel.

The breakfast menu also has other $5.99 skillet dishes (Country Skillet, California Skillet, Portobello ‘n Sausage Skillet) that Steak ‘n Shake has added in the past year plus the recently added 99¢ Breakfast Tacos.

Rival diner concept Denny’s also used the AllNighter name with its 2009 introduction of a “Rockstar” late-night menu. It since has opened small-scale Denny’s AllNighter units on a few college campuses (including Cleveland’s Case Western Reserve University and Auburn University in Alabama) via a deal with contracting giant Compass Group and its units Bon Appetit and Chartwells.

IHOP, another major all-night diner chain, is focused on its new Griddle Melts breakfast sandwiches and its “Everything you love about breakfast” marketing campaign, which signals that it’s not attacking late-night business.

As reported last month, McDonald’s is testing a compromise late-night menu in Rockford, Ill. The test menu combines “best of” elements of both lunch and breakfast menus, offered between midnight and 4 a.m. (after which units go breakfast-only). It’s one possible solution to extending McDonald’s breakfast hours.

3 Responses to Seven-Patty Burger Anchors Steak ’n Shake Late-Night Menu

  1. Plant person

    Holy smokes!!

    I lived in the Midwest many years ago, and I used to eat at Steak and Shake now and then. I liked the place. I still have a coffee mug I purchased from them.

    The competition to produce the biggest, fat-containing, sodium chloride bomb is silly. Is it the responsibility of the purveyor to not provide access to something that people will willingly consume? Is it the responsibility of the consumer to know better? I stopped eating sugar-laden cereal years ago. My Big-Mac, fries, and a shake lunch were eliminated long ago, as well, but I remember them fondly. When I see ads on TV for places like Red Lobster, IHOP, Denny’s, Olive Garden etc., I visualize all the salt on the plate, and my urge to eat such food immediately goes away. Consumers are responsible. Restaurants supply what people want. Is there an ethical issue here?

    So the new burgers supply almost twice as much salt as the upper range of recommended Na intake per day, and close to all the calories needed in a day.

    “Sodium: How much do you need?

    “The 2010 Dietary Guidelines for Americans recommend limiting sodium to less than 2,300 mg a day — or 1,500 mg if you’re age 51 or older, or if you are black, or if you have high blood pressure, diabetes or chronic kidney disease.

    “Keep in mind that these are upper limits, and less is usually best, especially if you’re sensitive to the effects of sodium. If you aren’t sure how much sodium your diet should include, talk to your doctor.”

  2. brad stl

    This was awesome, loved it. New favorite sandwich.

  3. Beckie

    I don’t know wether to be proud or ashamed. Drunken me stumbles into S&S with my boyfriend. Drunken me (a whole 5 foot nothing 116 lb-er) decides that she should try the 7×7 just for giggles. I ate it all….fries included with my side of pickles and avacado slices. Ive always wanted to try some kind of ridiculousness like this. I did it. Never again. I feel 4 months pregnant and I believe my ankles are already starting to swell. :-(. Like I said–proud or ashamed-unsure. But I’ll keep it my dirty little secret.