Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Juicy Lucy Sliders with Wisconsin Provolone and Sun-Dried Tomato Pesto shown below!

_________________

Better Bacon Means Better Burgers

Go to the JONES FARM RECIPE PAGE to get the Bacon Stuffed Cheeseburger recipe for April.

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

Restaurant Ad Spending Rises 4% in 2012

Once again the restaurant industry’s spending for advertising has outpaced the average for all U.S. business. According to data from Kantar Media, restaurants spent $6.185 billion on advertising in 2012, a 4% increase from the $5.912 billion spent the previous year. Total ad advertising for all categories rose just 3% to $87.502 billion in 2012, up from $84.916 in 2011. That means restaurants accounted for about 7.1% of the U.S. total, essentially flat with its share for 2011. Retail was the largest ad spender in 2012, increasing spending 3% to $16.345 billion.

A similar scenario had played out for 2011, when restaurant ad spending rose 4.4% while overall U.S. ad spending increased 3.3%. In 2010, however, the restaurant category upped ad spending just 2.3%, far below the overall increase of 6.5%.

Total ad advertising for all categories rose 3% to $87.502 billion in 2012, compared with $84.916 in 2011. That means restaurants accounted for about 7.1% of the U.S. total, essentially flat with its share for 2011. Retail was the largest ad spender in 2012, increasing  spending 3% to $16.345 billion.

Kantar reports that the Top 100 advertisers increased their spending by 3% while those ranked from 101 to 250 pushed up their ad spending by 7%. Mid-size advertisers ranked from 251 to 1,000 upped spending by 5%.

Media channels showing the greatest gains in 2012 were Spanish-language TV (up 15% for the year) and spot TV (+10%). Declining most was national newspaper spending (-12%). Internet advertising (display ads only) also was down, off 3% for the year.

 

Leave a Reply

  

  

  

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>