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Red Robin Serves It Up Tavern Style

Filed under Advertising, Fast Casual, LTO, Menu

The menu differentiation between Red Robin Gourmet Burgers and its fast-casual spin off Red Robin’s Burger Works continues to blur. Added today as the latest item for Red Robin’s menu is a Red’s Tavern Double burger with two beef patties topped with American cheese, lettuce, tomato and “Red’s Secret Tavern Sauce” on a toasted sesame bun.

This burger is a jazzed-up version of the Tavern Double burger created by Exec Chef David Woolley for the Burger Works menu when the first of the down-sized units opened last November, as first reported here. The Tavern Double is $4.99 at Burger Works, but Red’s Tavern Double is introduced at $6.99, which includes the signature Bottomless Steak Fries. The full-service version also can be further embellished in one of three “styles” (akin to In-n-Out’s “Animal Style” secret order or The Habit Burger Grill’s “Santa Barbara Style”) for a $1 upcharge.

The options: order it “Cantina Jack Style” and you get green-chile aïoli , roasted green chiles and pepper-Jack cheese; a request for it “Pig Out Style” signals addition of bacon aïoli  and, yes, bacon; say “Buzzalo Style” and you get Buffalo sauce, crumbled blue cheese, blue-cheese dressing and celery slices.

These three options are the inspiration for “The Tripps,” a three-headed, three-armed burger lover featured in a new TV spot airing today through May 24. Digital marketing includes radio site Pandora and Periscope, Minneapolis, handles.

“The Tripps” promote the Red’s Tavern Double.

The chain repurposes two of those aïolis with a new “Three-for-All” appetizer. It gathers Red Robin’s steak fries plus sweet potato fries and onion rings on one plate. Alongside are four dipping sauces: the smoked bacon aïoli  and green-chile aïoli  plus ranch sauce and sweet-and-spicy ketchup.

Finally, a new Salted Caramel Shake combines soft serve, milk, caramel sauce and Red Hawaiian sea salt.

The chain isn’t saying it, but the “Red’s Tavern” name used here sounds like something we’ll be hearing again with Red Robin or Burger Works. Even just as “Red’s,” the name’s punchy and catchy. After all, Applebee’s Neighborhood Grill & Bar got tired of using its full name, too.

4 Responses to Red Robin Serves It Up Tavern Style

  1. Paul Karn

    The “Red’s Secret Tavern Sauce” is nothing but thousand island as told by staff and management at Red Robin. There is NO Secret Sauce! Ordering this you would expect a good “Secret Sauce” NOT Thousand Island. Huge disappointment and is very wrong to call it a secret sauce. Is ketchup a secret dipping sauce too? Do NOT call this a “secret sauce” it’s fraudulent. McDonalds secret sauce is close to thousand island yes, but is different, Please have some class and have a good secret sauce that’s NOT just thousand Island!

  2. Bob

    Its more than thousand island. Its thousand island with sweet india relish and chopped onion.

  3. jeff

    You can’t rely on store employees saying it’s only Thousand Island. They don’t know [zip]. Unless their corporate tells you this, assume store employees don’t know as much as you think they do.

  4. Mandy

    I know when I put the “Tavern sauce” out with the other sauces I pour it from an unopened bucket that says thousand island dressing. Also if you tell me that you don’t want any Tavern sauce on your burger I tell the cooks no 1000 island.