The Latest

McDonald’s Seeks ‘Perfect Chicken Burger’


McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the

Five Burger Trends for 2016

Five Burger Trends for 2016 My prediction for 2015 was for a Year of the Cheeseburger, meaning renewed popularity for classic, simple, top-quality burgers, and I think that has been one of this year’s most prominent narratives. OK, the forecast for…

Burger of the Month Specials: Nov. 2015

Burger of the Month Specials: Nov. 2015 Winners, winners, turkey dinners. It’s November so seeing a few burger bars offer gussied up turkey burgers as their specials is to be expected. But this year, turkey burgers are everywhere: 22 of the 56 November…

Wayback Burgers Weighs Its Options

Wayback Burgers Weighs Its Options John Carter opened his first Jake’s burger restaurant in 1991. The name became Jake’s Wayback Burgers in 2010 and then simply Wayback Burgers. Now Carter is ready to take the 100-unit, Conn.-based chain to the next…

The Week’s Most Intriguing Burgers 11/13

The Week’s Most Intriguing Burgers 11/13 Creativity isn’t taking a holiday. In addition to the nearly two-dozen Thanksgiving-themed burgers spotlighted in the November Burger of the Month roundup, interesting holiday burger builds are now out from Umami and Bad Daddy’s. Haché and…

McDonald’s Tries Smaller ‘Originals’ Unit

McDonald’s Tries Smaller ‘Originals’ Unit McDonald’s is evoking its origins as a takeout-only burger stand with a new small-size prototye called Originals de McDonald’s, opening soon in Toulouse, France. The Originals unit will be just 150 square meters (492 square feet),…

McDonald’s Market-Driven Blueprint

McDonald's CEO Steve Easterbrook

McDonald’s Corp. President-CEO Steve Easterbrook didn’t deny his company has performed poorly recently, but far from being defensive, the turnaround blueprint he offered is based on flexing muscles the brand forgot it had. Easterbrook promised “focused firepower” that marshals McDonald’s global size, resources, consumer insights and presence in more markets

National Burger Month Highlights


Every month is burger month on this site, so I don’t really do many “May is National Burger Month” festivities. However, a few chains and restaurants do put together events for the month that merit a nod. These aren’t the May Burger of the Month specials, though: That roundup will

McDonald’s Tests Smaller TasteCrafted Platform

McD TasteCrafted burgers

McDonald’s Corp. already is testing a smaller, cheaper and more drive-thru-friendly version of the Create Your Taste customization platform that has been touted as central to its drive to become what CEO Steve Easterbrook calls “a modern progressive burger company.” Testing in the Central Coast of California co-op (north of

Shake Shack Expanding Breakfast

Shake Shack breakfast sandwich and coffee

Shake Shack is edging deeper into the QSR breakfast competition. Beginning May 11, the Shake Shack unit in Washington, D.C.’s Union Station will add a breakfast menu, something currently found only at the chain’s locations in JFK and Dubai International airports and New York’s Grand Central Terminal. In D.C., breakfast

Wendy’s Hires Pizza Hut’s Kane as CCO

Wendy's Kurt Kane

Kurt Kane, credited with the reinvention of the Doritos brand during his tenure at Frito-Lay, has been asked to help reinvigorate Wendy’s. The burger chain announced that Kane is taking the new title of Chief Concept Officer, responsible for North American marketing and innovation, effective May 4. He reports to

Burger King’s Sales Surge

Burger King Croissan'wich promtion

Restaurant Brands International reported strong Q1 sales for both its Burger King and Tim Hortons brands. In doing so it countered two common media assumptions: that Millennials have walked away from QSR burgers and that Taco Bell has significantly cut into competitors’ breakfast business. Burger King comparable sales were up

Wild Willy’s Burgers: The Real Right Thing


After 17 year as a McDonald’s operator, Jim Williams walked away in 2001 to do something different: open a burger joint. So began the small, proudly old-fashioned Wild Willy’s Burgers chain. Williams left McDonald’s when platform changes meant burgers were cooked ahead of time, binned and reheated. “One day at