Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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NPD: Online Marketing Drives Restaurant Trial

NPD Group released new research on the effectiveness of online marketing. Its CREST study finds 6% of restaurant visits (926 million visits) were influenced by online marketing during the first quarter of 2012,. Those online-influenced visits accounted for 8% of restaurant spending.

Not surprisingly, what had the most impact were pocketbook-targeted applications: deals and special offers accounted for 37% of visits that had been influenced by online marketing. Menu details were the second most effective application at 30% of influenced visits. Nutrition information? It doesn’t drive customer traffic.

NPD also says that 26% of restaurant visits influenced by online marketing were first-time visits, which is double the “new buyer incidence” for all restaurants overall.  Further, NPD reports that consumers who use online marketing have higher revisit intentions than diners who don’t.

Most visits influenced by online marketing are to QSRs, casual dining gets a disproportionate share, according to NPD’s CREST survey. It finds that while casual dining accounts for one in 10 restaurant visits, it is the destination for one in six visits prodded by online marketing.

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