More Hot Chicks & Burgers: Hardee’s French Dip Thickburger

Filed under Marketing

[July 27 UPDATE: One of the TV commercials for the 650-calorie sandwich has been added at left].
Give ’em credit for having the courage of their convictions: Carl’s Jr. and Hardee’s know that their “hot chicks eating burgers” marketing strategy sells burgers. So we can tsk-tsk if we want; they’re going to keep doing it. It’s the sort of entrepreneurial pragmatism that makes America great.frenchdip_thickburger

The latest: a teen-fantasy French maid lovingly eating Hardee’s coming-soon just introduced French Dip Thickburger ($3.99 alone; $5.99 in a combo). The online video is so ooo-ahhh silly that you have to laugh, even if you’re at an age where you’re looking at the burger, too. I’m not saying that’s me.

And it wouldn’t be a Carl’s Jr./Hardee’s intro without a “behind the scenes” video, would it?

2 Responses to More Hot Chicks & Burgers: Hardee’s French Dip Thickburger

  1. Hardee’s keep it up!

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