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Monday News-Nugget Catch-Up for 10/19

Filed under Advertising, Global Burgers, Marketing, Menu, Pricing, QSR Burgers

istock_ketchup► Whoo-hoo! Burger King’s $1 double cheeseburger promotion goes national today. Remember? BK announced this limited-time price cut back on September 25. On a Friday. At 5 p.m. When it would get no news coverage. Like it didn’t want anyone—neither news media nor angry franchisees—to notice. Definitely the oddest price promotion of the year.

Uno Chicago Grill‘s origins are in deep-dish pizza. But like many other pizzerias, it decided long ago it couldn’t make it on pizza alone, and burgers are among the foods it uses to broaden its appeal. Its new fall menu includes beef short-rib mini burgers that look like they’d make you forget pizza.

► Those with a few gray hairs will remember Mac Tonight, the moon-headed character McDonald’s created a few decades back to promote later hours. It turns out Mac didn’t retire; he simply relocated to Hong Kong, where he’s alive, well and still cool.

Advertising Age offers this pictorial guide to the burger wars.