Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

McDonald’s Revives Angus Burger Rollout Plan

[UPDATE: Details on July 2 national rollout here ] McDonald’s Corp. plans a national introduction of its third-pound Angus burgers by August so that the line can be featured in its October Monopoly promotion, according to a report in Crain’s Chicago Business.mcdonalds-angus

If so, the rollout would be a vote of confidence in the economy and in consumer spending: Last October, stock analysts said the chain was delaying the Angus debut because the time wasn’t right for another premium-price burger. During test marketing in Southern California, which began two years ago, the Angus burgers were priced at $3.99. Initially, the burgers were offered in three varieties: Deluxe, Mushroom & Swiss and Bacon & Cheese.  A separate  Web site promoted the burgers. A fourth style, Chipotle BBQ Bacon Angus, was added later in Southern California, but may not have been tried in Columbus, Ohio, and New York, where the Angus line also was rehearsed.

McD/Canada Angus

McD/Canada Angus

McDonald’s sells the Angus burgers nationally in Canada, where they are served on ciabatta rolls. The Southern California test used seeded buns (right). According to the company, the base Angus Burger sold in Canada has 590 calories (just slightly higher than a Quarter Pounder with Cheese) and 33 grams of fat . The Angus Burger with Bacon and Cheddar jumps to 740 calories and 45 grams of fat (slightly less than a Double Quarter Pounder with Cheese).

Some Wall Street analysts long have contended that McDonald’s needs to add a larger burger, such as the third-pound Angus line, to compete with the very successful third-pound  Thickburgers offered at Carl’s Jr. and Hardee’s. Burger King’s new XT (extra thick) burger patty is 7 ounces of beef. Wendy’s, too,  is expected to add a new large signature burger later this year.

Click here to watch a McDonald’s/Canada TV spot for the Angus burgers. Click here to watch a Spanish-language Southern California TV commercial for the Angus burgers.

2 comments to McDonald’s Revives Angus Burger Rollout Plan

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>