It’s OK. You can admit that one time–at least–you dropped a McDonald’s french fry while driving, groped for it and, yes, ate it.
But what would have happened to that fry had you not found it? This new commercial from lead McDonald’s agency DDB Chicago imagines that that one fry would have been life-saving sustenance for the legions of little people who live under your car’s seats. They’re down there with the change and the Bic pen caps, awaiting your next food misstep. Like you, they’re hungry. The 60-second commercial’s title is “No Fry Left Behind.”