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McDonald’s Extends Smartphone Deals App

Filed under Marketing

Screen Shot 2013-12-09 at 12.06.35 PMMcDonald’s has extended to Maine, New Hampshire and Albany, N.Y., its McD App for Apple and Android smartphones through which customers can receive special deals. It does not permit mobile ordering and payment, however. The smartphone deals also are available now in San Francisco and St. Louis.

McD AppCustomers who download the McD App (a name for which McDonald’s filed a trademark application on Nov. 25, 2013) receive free items including a large sandwich; a free Egg McMuffin or Egg White Delight with purchase of a hash brown and coffee; a buy-one-get-one deal on Egg Muffins and more.

Special discounts include $1 off Sausage Egg & Cheese McGriddles; $1 off any McWrap; $1 off any McFlurry, and more.

“The launch of our new McD App allows us another great way to communicate deals to our local customers,” Nicole DiNoia, McDonald’s Boston Region spokesperson said in a release announcing the program. “We’re excited to continue to meet our customers’ desire for quality food and beverages at a great value with the McD App.

McDonald’s reportedly has been testing a mobile payment application in Salt Lake City and Austin, Texas. That technology allows consumers to order via their smartphone and pick up their food in stores, curbside or at the drive-thru.