While other chains try “bundled” meals of sandwich, fries and a drink for one person as a way to boost profits, McDonald’s in Australia has been refining a more ambitious idea for the past year: bundled meals for more than one person. Now it has expanded this boxed-meal program, creating two-person boxed lunches and breakfasts in addition to the original four-person dinner-only boxes. It also has introduced Chicken McWings as a new snack or meal add-on item.
Beginning today, customers can add two fried Chicken McWings to any value meal for $2.95 (US $3.10). They also available individually, part of a dinner box add-on, or in a snack box.
McWings also are part of a new $24.95 (US $26.19) Family Chicken Dinner Box, offered between 5 p.m. and 11 p.m. This first extension of the four-person dinner boxes (introduced last year) into chicken includes:
● 10 Chicken McBites (introduced last November and now testing in Detroit as well)
● Four Chicken McWings
● Two McChicken sandwiches
● Two of the new Chicken n Cheese sandwiches
● Two small fries
● Two medium fries
● Four small drinks
The new two-person boxed meals are called Mates Meals and are offered as lunch or dinner options (sold between 10:30 a.m. and 11 p.m., from today through Aug. 16).
The Chicken Mates Meal is priced at $15.95 (US $16.74) and includes:
● Two McChicken Sandwiches
● One Shared Fries (two large fries in a single container)
● 10 Chicken McBites
● Two small drinks
The Beef Mates Meal, also $15.95, includes:
● One Grand Angus burger
● One Quarter Pounder
● 10 Chicken McBites
McDonald’s first boxed breakfast meal in Australia (offered as a four-person Family Breakfast Box in Singapore) is the Mates Brekkie Box. Priced at $9.95 (US $10.43) and available until 10:30 a.m. daily, the box includes either a Bacon & Egg, Sausage & Egg or a Sausage Muffin Value Meal (two muffins, two hash browns) and two standard-size coffees.
Additionally, the chain has added new Chicken Snacks combos, each priced at $3.95 (US $4.14). These include:
● Two Chicken Wings and one small fries
● 10 Chicken McBites and one small fries
● One Chicken n Cheese and one small fries
In the U.S., Taco Bell is borrowing the multi-person boxed-meal idea for its new $10 Taco 12 Pack promotion.