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McDonald’s Tests Full-Size Chicken Grande Wrap

McDonald’s is testing a full-size tortilla wrap, capitalizing on a menu lesson learned overseas and following a path already trod by others here and abroad. Wendy’s also has tested  entrée-size wraps.

In Germany, McDonald's offers full-size chicken and beef wraps.

In Germany, McDonald's offers full-size chicken and beef wraps.

According to a report in the Chicago Sun-Times, McDonald’s is testing burrito-size Chicken Grande Wraps. All have chicken, cheese, tomato, cucumber and lettuce. The Garden Ranch adds ranch sauce; Roma Pesto has tomato pesto (nonsequitor?) and garlic aïoli; Santa Fe BBQ has barbecue sauce, black beans and corn. The wraps are priced at $3.99, versus $1.49 for most snack wraps and $1.99 for the Angus Snack Wrap added earlier this year.

The Sun-Times story doesn’t identify the test market and doesn’t specify whether McDonald’s is using its higher-quality Chicken Selects strips for its Chicken Grande Wraps or the smaller Chicken Nugget pieces. In Ireland, McDonald’s has added a line of Wraps in four varieties: Sweet Chili Crispy Chicken, Crispy Chicken & Bacon, Salsa & Mayo Grilled Chicken and Spicy Veggie. The first two feature Selects chicken.

Wendy's also has tested full-size chicken wraps.

In Germany now, McDonald’s offers three McWrap varieties: Crispy Chicken, Classic Beef and Grilled Chicken. Burger King has countered in Germany with a California Wrap full-size wrap and a Texican Burrito. In the UK, beginning Sept. 27, Burger King will sell a Texican Wrap  and a Texican Whopper, both with with taco-coated beef, chili and “Cajun Sauce.” Why Cajun with a Tex-Mex item? It must be a global misunderstanding.

Wendy’s  last year tested two full-size Fresh Wraps—in Baja and Smokehouse BBQ varieties—using its Boneless Wings chicken. Well received by operators and customers, the Fresh Wrap line is believed to remain a contender for full-market sale. This summer, Wendy’s converted its fish fillet sandwich into a Fish Fillet Wrap for a test in Washington, D.C. Watch for it to return during Lent in 2011.

Full-size wraps’ strongest believer continues to be Pacific Northwest regional chain Burgerville. Its seasonal LTOs have included the Poblano Chicken Wrap last fall and the Roasted Turkey & Cherry Chutney Wrap this summer. (Burgerville is expected to announce a new seasonal special soon, and the early word is that the chain is going back to burgers. Score.)

3 comments to McDonald’s Tests Full-Size Chicken Grande Wrap

  • Waldy

    I tried a Burger King Chilli Beef Texican Wrap here in the UK and was rather dissapointed. Do not expect to find any beef in it. It’s basically a veggie burger cut in half with some lettuce. Not recommended.

  • I tried a Burger King Chilli Beef Texican Wrap here in the UK and was rather dissapointed. Do not expect to find any beef in it. It’s basically a veggie burger cut in half with some lettuce. Not recommended.

  • Terri

    I tried the Chicken Ranch wrap last night at McDonald’s. It was really good! would get again but I can’t find the nutritional value posted anywhere. This is from NW Indiana.

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