In Austin, Texas, and Atlanta, McDonald’s is testing the Egg White Delight McMuffin, a lower calorie (260 vs. 300), more healthful version of the iconic Egg McMuffin. In September, when it unveiled its new menu boards with calorie info, the chain had announced earlier that it intends to make an egg-white sandwich available nationally in 2013.
The test sandwich is being offered for just $1 this week as McDonald’s works to strengthen customer traffic and sales, which have declined this fall. That softness resulted this week in the departure of McDonald’s USA President Jan Fields. Jeff Stratton, formerly EVP-Global Chief Restaurant Officer, takes over U.S. operations Dec.1, 2012.
In addition to a “freshly grilled egg white,” the sandwich includes white Cheddar cheese (used on the new CBO) plus a round of Canadian bacon on a toasted English muffin with 8 grams of whole grain. McDonald’s gives information about the sandwich on a subpage to its website.
McDonald’s also vowed to add more fresh, seasonal vegetables and fruit, including cucumber and blueberries, on its menu as it continues to improve its nutrition profile.