That was fast. On May 4, BurgerBusiness.com reported that McDonald’s had filed a federal trademark application for the name “McCruncher.” Apparently the name is just too good not to use.
In selected markets including several in Alabama, McDonald’s has begun testing a—you guessed it—McCruncher cheeseburger. Two things are interesting about it. One is that it dresses up that poor, long-neglected plain Cheeseburger. It gets white Cheddar, a zippy Chipotle Ranch sauce and crispy onion strings for crunch, and it’s plain no more. What’s also interesting is that the cheeseburger still is being menued for just $1, giving the McDouble some much needed and tasty competition on the Dollar Menu. Blogger GrubGrade recently reported that McDonald’s elsewhere is testing a Bacon McDouble for $1.99.
Steak ‘n Shake this month added a Jalapeňo Crunch Steakburger to its menu as the popularity of fried onions as a burger topping increases.