Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Juicy Lucy Sliders with Wisconsin Provolone and Sun-Dried Tomato Pesto shown below!

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Better Bacon Means Better Burgers

Go to the JONES FARM RECIPE PAGE to get the Bacon Stuffed Cheeseburger recipe for April.

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McCurrywurst Time in Germany

German fast-food eaters are notoriously tough to please and McDonald’s admits business there has been sluggish. But now comes a possible solution in the form of McCurrywurst, an appealingly priced (€2.99 or $3.99) mix of pork bratwurst chunks in a spicy tomato sauce accompanied by shaker packs of either mild or sharp curry powder. Will this turn around sales?

Bratwurst is popular in Germany: McDonald’s has tried it before, introducing the mini Nürnburger brat sandwich in July 2010. McDonald’s is hoping McCurrywurst will re-energize the chain’s sales in Germany. Same-store sales in Europe were down 2.1% in Europe in January (compared with a 0.9% gain in the U.S.) due in part to soft sales in Germany.

During the company’s Jan. 23, 2013, earnings call with analysts, McDonald’s Corp. CEO Don Thompson called Germany a “tough nut,” adding,Germany is a tough environment from a consumer perspective. It is the most cost sensitive from a promotional perspective.” As a result, McDonald’s is promoting a €1 Menu akin to the Dollar Menu here. The German version has recently added Western Beef and Western Chicken burgers to the €1 Menu, which already had a plain hamburger, cheeseburger, McDouble and McToast Bacon breakfast sandwich, among others.

At €2.99 and 450 calories, McCurrywurst is neither premium-priced nor over-indulgent: It falls between the 750-calorie Bigger Big Mac being promoted in Germany (45% larger) and the 395 McMuffin BBQ Pork limited-time sandwich on the breakfast menu. But the low price and out-of-the-ordinary flavor combo could be a sales booster.

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