Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Jack in the Box Goes Country

Jack in the Box has gone country from dawn to late night.

For early risers the chain added a limited-time, $2.79 Breakfast Waffle Sandwich. An egg, American cheese and Jack’s new “country-grilled sausage” are layered between two waffles, lightly sweetened with maple (as McDonald’s McGriddles line does with pancake sandwiches).

Then new TV advertising that broke nationally July 5 featuring Jack and country star Brad Paisley. They’re pitching the All-American Jack Combo, another of the bundled meals that are becoming Jack in the Box signatures. This combines the double-patty All-American Jack burger with small fries and a 20-oz. drink for $4.99.

The commercial, from agency Secret Weapon Marketing, closes with Jack in the Box’s new late-night logo.

As reported here earlier, Jack in the Box began airing TV commercials with Paisley last month just in some of the Southeast markets into which the chain has expanded. Its Jack Burger Truck visited the CMA Music Festival & Fan Fair in Nashville.

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