Just as McDonald’s rolls out its new Quarter Pounder varieties that replace the discontinued Angus Third Pounder line, rival CKE Restaurants is reminding burger lovers that its Angus burgers aren’t leaving. Even better, CKE is offering $1 to salve McDonald’s customers’ broken hearts.
CKE took out a full-page ad in USA Today and posted messages on Carl’s Jr.’s and Hardee’s YouTube sites with CKE CEO Andy Puzder inviting consumers to change their buying habits. “I’ve heard that McDonald’s abruptly stopped selling their Angus beef burgers, leaving many of you angry frustrated and confused,” Puzder says in the video. To prove his case, he reads several actual Tweets from upset McDonald’s customers.
“Nobody likes being deprived of something they enjoy,” he says. “So if you’re wondering where the beef is, we have it and we’d never deprive you of it. In fact, for a limited time we’ll offer our much larger, much higher quality 100% Black Angus beef Six Million Dollar Burger for less than you paid at McDonald’s.”
» Meanwhile, Wendy’s may use its entrée-salad platform to get itself into the BBQ game. The chain last week brought back its Berry Almond Chicken Salad, which joins the four entrée salads already on its menu (Apple Pecan Chicken, Spicy Chicken Caesar, BLT Cobb, and Baja).
But in selected markets, Wendy’s also is trying out two other entrée salads. One is a BBQ Ranch Chicken Salad with roasted corn, applewood-smoked bacon, chicken chunks drizzled with barbecue sauce and BBQ Ranch dressing. The other is Asian Cashew Chicken Salad with roasted edamame, cucumber, red bell pepper, spicy roasted cashews and spicy Asian Chili vinaigrette.
Burger King has made barbecue a trendy burger-chain flavor with its Carolina BBQ Whopper and Memphis BBQ Pulled Pork sandwiches. Carl’s Jr., Hardee’s and others also have offered barbecue-style items but Wendy’s hasn’t joined that party.