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Checkers/Rally’s Joins the Melts Trend

Filed under Advertising, Menu, Pricing, QSR Burgers

newmeltIf you can’t change the beef, change the bun. Checker’s/Rally’s this week became the latest restaurant chain to dump a bun in favor of toast by introducing a new Toasted Spicy Queso Melt. The double-patty burger is topped with “crunchy fire sticks,” pepper-Jack cheese slices and cheese sauce. The classic American Toasted Double Melt with American cheese is also available.

Checkers/Rally’s units are promoting the melts at a discount two-for-$4 price, or two-for-$5 with bacon added to both. Individual pricing for the new Toasted Spicy Queso Melt is $2.79 (with prices varying by location). See the TV commercial for the melts here.

Restaurants’ need to continually develop new burgers has led several other chains to get retro with melts. Perkins Restaurant & Bakery recently introduced a Bacon, Egg & Cheese Melt and a Frisco Roast Beef Melt as part of its menu revamp. A Roast Beef Patty Melt is among Arby’s $5.01 Combos, while Western-states family-dining chain Carrows recently added a Pastrami & Swiss Melt to its $6.99 Bargain Lunch menu.

One Response to Checkers/Rally’s Joins the Melts Trend

  1. That actually sounds really good. I haven’t seen anything like that in Australia before … perhaps I shall suggest it and become a millionaire! Muahahaha :)