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Burger King Heats Value-Menu Competition

Burger King Heats Value-Menu Competition

Burger King kicks up the quick-service burger category’s value-menu “numbers game” another notch today with a new “5 for $4” deal. That takes on Wendy’s “4 for $4” meal, McDonald’s just-begun “McPick 2 for $2” and other burger chains’ promotions targeting consumers who can’t afford some of the new premium-price sandwiches being offered, such as […]

Wendy’s: Check Rise; Customer Traffic Dip

Wendy’s: Check Rise; Customer Traffic Dip

Wendy’s Q3 report was an interesting mix of numbers that may not be exactly what they seem as QSRs continue to rely on menu-price increases to buoy results in a difficult marketplace. Wendy’s North American same-restaurant sales increased 3.1% for the period, ended Sept. 27, 2015. And President/CEO Emil Brolick claimed that average unit sales […]

Burger Chains Try to Get ‘Value’ Right

Burger Chains Try to Get ‘Value’ Right

Income disparity is one of our most important but least-discussed chronic problems. As the NPD Group noted last September, “The gap between high- and low-income groups is the widest it has been in 100 years, and the share of U.S. consumers who identify with the middle class has never been lower. Like other retail sectors, […]

McDonald’s Market-Driven Blueprint

McDonald’s Market-Driven Blueprint

McDonald’s Corp. President-CEO Steve Easterbrook didn’t deny his company has performed poorly recently, but far from being defensive, the turnaround blueprint he offered is based on flexing muscles the brand forgot it had. Easterbrook promised “focused firepower” that marshals McDonald’s global size, resources, consumer insights and presence in more markets than anyone else to get […]

McDonald’s Value Test: $4.99 Combo Bag

McDonald’s Value Test: $4.99 Combo Bag

The “meat-and-three” is a Southern restaurant tradition. Diners choose an entrée plus three side dishes to accompany it. Given that it’s appropriate that McDonald’s is testing a “meat-and-two” twist on its Dollar Menu & More in selected stores in Georgia. The $4.99 McDonald’s Combo Bag invites customers to choose one sandwich from among four Dollar […]

McD’s Jalapeňo Kicker Becomes the Jalapeňo Double

McD’s Jalapeňo Kicker Becomes the Jalapeňo Double

It may be a sign of the troubles and doubts that have beset McDonald’s that its desire for a noteworthy jalapeňo burger has been scaled back to the new $2 Jalapeňo Double burger. This addition to the Dollar Menu & More has been spreading to McDonald’s menus across the South and seems destined to be proclaimed […]

Mighty Wings Return at 5 for $3

Mighty Wings Return at 5 for $3

 “You will see wings again in the U.S. business,” McDonald’s Corp. CEO Don Thompson vowed last October in an earnings call with analysts. And he makes good on that this week with a limited-time revival of Mighty Wings at what McDonald’s hopes will be a more attractive price: five for $3. Mighty Wings were introduced […]

Burger King Arms for $1 Menu Rumble

Burger King Arms for $1 Menu Rumble

Burger King has signaled its acceptance of making value menus a 2014 battlefield. The No. 2 burger chain expanded its budget lineup and rechristened it the King Deals Value Menu. Added as limited-time $1 items are the Rodeo Crispy Chicken and Rodeo Burger, both of which are topped with barbecue sauce and crunchy onion rings. […]

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