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Breakfast, Value, Cheddar Whopper, Etc.

Breakfast, Value, Cheddar Whopper, Etc.

Breakfast is booming, we’re continually told. Mintel in July reported that more than 50% of consumers say they were ordering breakfast foods from foodservice outlets more often than one year ago. Breakfast is so big that it’s all-day at McDonald’s, Jack in the Box and some others. So why aren’t breakfast foods treated to the […]

Burger Deals Escalate; Is BK’s a Value?

Burger Deals Escalate; Is BK’s a Value?

Yesterday’s post spotlighted the accelerating discounting competition among burger chains. Burger King’s introduced a “2 for $10 Whopper Meal” deal and Sonic added a new $5 Boom Box meal bundle to compete with similar “value deals” from McDonald, Wendy’s, Carl’s Jr., Checkers and others. But yesterday had barely begun before several interesting reactions occurred. One […]

Exclusive: National/Local McPick 2 Coming

Exclusive: National/Local McPick 2 Coming

McDonald’s next week will revamp its McPick 2 value platform with a mix of national and local offers, BurgerBusiness.com has learned. The national portion of the new McPick 2 for $5 promotion launching May 24 gives consumers their choice from among three core McDonald’s items: the Big Mac, Filet-O-Fish and 10-piece Chicken McNuggets. One new […]

Burger King Heats Value-Menu Competition

Burger King Heats Value-Menu Competition

Burger King kicks up the quick-service burger category’s value-menu “numbers game” another notch today with a new “5 for $4” deal. That takes on Wendy’s “4 for $4” meal, McDonald’s just-begun “McPick 2 for $2” and other burger chains’ promotions targeting consumers who can’t afford some of the new premium-price sandwiches being offered, such as […]

Wendy’s: Check Rise; Customer Traffic Dip

Wendy’s: Check Rise; Customer Traffic Dip

Wendy’s Q3 report was an interesting mix of numbers that may not be exactly what they seem as QSRs continue to rely on menu-price increases to buoy results in a difficult marketplace. Wendy’s North American same-restaurant sales increased 3.1% for the period, ended Sept. 27, 2015. And President/CEO Emil Brolick claimed that average unit sales […]

Burger Chains Try to Get ‘Value’ Right

Burger Chains Try to Get ‘Value’ Right

Income disparity is one of our most important but least-discussed chronic problems. As the NPD Group noted last September, “The gap between high- and low-income groups is the widest it has been in 100 years, and the share of U.S. consumers who identify with the middle class has never been lower. Like other retail sectors, […]

McDonald’s Market-Driven Blueprint

McDonald’s Market-Driven Blueprint

McDonald’s Corp. President-CEO Steve Easterbrook didn’t deny his company has performed poorly recently, but far from being defensive, the turnaround blueprint he offered is based on flexing muscles the brand forgot it had. Easterbrook promised “focused firepower” that marshals McDonald’s global size, resources, consumer insights and presence in more markets than anyone else to get […]

McDonald’s Value Test: $4.99 Combo Bag

McDonald’s Value Test: $4.99 Combo Bag

The “meat-and-three” is a Southern restaurant tradition. Diners choose an entrée plus three side dishes to accompany it. Given that it’s appropriate that McDonald’s is testing a “meat-and-two” twist on its Dollar Menu & More in selected stores in Georgia. The $4.99 McDonald’s Combo Bag invites customers to choose one sandwich from among four Dollar […]

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