Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Burger Chains Try to Get ‘Value’ Right

McDonald's Summer Promo

Income disparity is one of our most important but least-discussed chronic problems. As the NPD Group noted last September, “The gap between high- and low-income groups is the widest it has been in 100 years, and the share of U.S. consumers who identify with the middle class has never been lower. Like other retail sectors, […]

McDonald’s Tries “Signature Burger”

McD_Signature

McDonald’s is creating new menu items again. In selected markets the chain is trying out a “Signature Burger,” a new low-price entry that anchors what’s been rechristened the “Lovin’ Value Menu.”

The Signature Burger doesn’t bring new ingredients to the McDonald’s pantry. It combines two regular burger patties with white Cheddar cheese, tomato, lettuce and […]

McDonald’s Market-Driven Blueprint

McDonald's CEO Steve Easterbrook

McDonald’s Corp. President-CEO Steve Easterbrook didn’t deny his company has performed poorly recently, but far from being defensive, the turnaround blueprint he offered is based on flexing muscles the brand forgot it had. Easterbrook promised “focused firepower” that marshals McDonald’s global size, resources, consumer insights and presence in more markets than anyone else to get […]

McDonald’s Value Test: $4.99 Combo Bag

The “meat-and-three” is a Southern restaurant tradition. Diners choose an entrée plus three side dishes to accompany it. Given that it’s appropriate that McDonald’s is testing a “meat-and-two” twist on its Dollar Menu & More in selected stores in Georgia.

The $4.99 McDonald’s Combo Bag invites customers to choose one sandwich from among four Dollar […]

McD’s Jalapeňo Kicker Becomes the Jalapeňo Double

It may be a sign of the troubles and doubts that have beset McDonald’s that its desire for a noteworthy jalapeňo burger has been scaled back to the new $2 Jalapeňo Double burger. This addition to the Dollar Menu & More has been spreading to McDonald’s menus across the South and seems destined to be […]

Mighty Wings Return at 5 for $3

“You will see wings again in the U.S. business,” McDonald’s Corp. CEO Don Thompson vowed last October in an earnings call with analysts. And he makes good on that this week with a limited-time revival of Mighty Wings at what McDonald’s hopes will be a more attractive price: five for $3.

Mighty Wings […]

Burger King Arms for $1 Menu Rumble

Burger King has signaled its acceptance of making value menus a 2014 battlefield. The No. 2 burger chain expanded its budget lineup and rechristened it the King Deals Value Menu.

Added as limited-time $1 items are the Rodeo Crispy Chicken and Rodeo Burger, both of which are topped with barbecue sauce and crunchy onion rings. […]

Burger King adds Big King, $1 BBQ Rib

[Addendum: Those who continue to insist BK “copied” the Big Mac should recall Carl’s Jr.’s Big Carl from 2009. Imitation = flattery and restaurants are good at it.] Yes, Burger King has introduced the double-decker Big King to its menu.The build is “two savory fire-grilled beef patties, topped with, melted American cheese, fresh cut iceberg […]