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McDonald’s Taking Reservations in Sweden

McDonald’s Taking Reservations in Sweden

McDonald’s in Sweden is inviting diners to book a table as it continues efforts to move perceptions of its brand more upscale in Europe. The chain today (Sept. 22, 2015) will introduce its latest limited-time specialty burger in Sweden, the 150 g (5.3 oz.) Maestro Classic. Sophisticated but simple, the beef patty is accompanied by […]

Chef Creating McDonald’s Swiss Menu

Chef Creating McDonald’s Swiss Menu

In announcing disappointing sales for February this week, McDonald’s Corp. said its near-term goal is to “reassert McDonald’s as a modern, progressive burger company.” What does that mean? In Switzerland, at least, it means positioning McDonald’s as an upscale, better-burger competitor with chef-created menu items available nowhere else. Last year, the chain’s Swiss operation made […]

How Jack Retooled its Burgers and Made Sales Jump

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain. […]

Jack in the Box Quietly Slides Upscale

Jack in the Box Quietly Slides Upscale

Overshadowed last week by the clamor of a management shift at McDonald’s Corp. were significant changes at one of Big Mac’s toughest competitors. Jack in The Box, the No. 5 burger chain, quietly moved its menu and its dining experience a notch more upscale, small shifts that will result in the repositioning of the brand […]

Wendy’s Updates Bacon and Blue Burger

Wendy’s Updates Bacon and Blue Burger

Five years ago Wendy’s was the first national chain to add a blue-cheese-topped burger when it introduced the Bacon & Blue. Now it updates the idea with the Bacon and Blue on Brioche burger, which joins its menu this week. The build includes crumbled Wisconsin blue cheese, three strips of applewood-smoked bacon, spring mix and […]

Posh Making a Comeback on Menus

Posh Making a Comeback on Menus

There’s a thaw under way that’s not just melting ice, it’s slowly melting away the fear of being too upscale that has gripped quick-service restaurants for the past year. From Burger King’s $1 BBQ Rib and McDonald’s Dollar Menu & More to Sonic’s $1 hot dogs, Checkers’ $2 Buffalo Chicken Strips and Jack in the […]

McDonald’s Readies Bacon Clubhouse Burger

McDonald’s Readies Bacon Clubhouse Burger

McDonald’s next week will introduce premium-price Bacon Clubhouse beef and chicken burgers in an attempt to regain its pricing equilibrium after a long spell of Dollar Menu & More budget-price promotion. McDonald’s describes the Bacon Clubhouse as “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, all lovingly layered […]

Red Robin Campaign Offers Diners “A Million Reasons”

Red Robin Campaign Offers Diners “A Million Reasons”

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Red Robin Gourmet Burgers’ new advertising campaign focuses on burgers while simultaneously promoting its variety. “24 burgers. A million reasons” is the new tagline from Vitro, selected as national creative agency of record in January. Three new 30-second TV spots all feature the same unnamed young woman (at r.) who, like Wendy’s “Red” character, is […]

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