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Innovation on the Menu for McDonald’s

Innovation on the Menu for McDonald’s

McDonald’s is renewing its push to foster innovation as the way to build its QSR sales leadership in a slow-growth restaurant marketplace. The result of that push may be significant developments in food, store operations and technology. The focus on continued innovation was a recurring theme during the company’s two-day “Open Doors” event for journalists […]

Mood Shift: Arby’s Changes Ad Pitch

Mood Shift: Arby’s Changes Ad Pitch

Arby’s perpetual quest for the right way to explain itself to fast-food customers continues as the chain this week introduces its latest ad slogan: “Slicing Up Freshness.” This successor to the previous attempt, “Good Mood Food,” comes with a not-new-but-modified logo that simply lowercases the “A” in Arby’s. With the recent “Good Mood Food” and […]

Data Show Consumers Gobbling More Turkey Burgers

Data Show Consumers Gobbling More Turkey Burgers

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The Ruby’s Diner chain continues its “Endless Summer” promotion this month with the addition of a Premium Baja Turkey Burger, the latest in a series of turkey burgers strutting onto American menus. The most visible was the three-item line of Charbroiled Turkey burgers that Hardee’s tested in December 2010 and then rolled out systemwide in March […]