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Customer Traffic Into the Red

Customer Traffic Into the Red

Stagnation just slid back into recession. After six years of 1% annual growth in customer counts and a flat first half of 2016, foodservice traffic declined by 1% in Q3, according The NPD Group. Even quick service, which has kept the overall industry from sinking farther in the past, saw a drop in traffic for […]

Checks Rise But Customer Traffic Thins

Checks Rise But Customer Traffic Thins

The U.S. foodservice industry saw a 1% decline in customer traffic in 2013’s Q4 coupled with a 1.8% increase in spending (though much of that likely is from menu price hikes). Increasing both traffic and check proved to be difficult at the end of last year, according to new data from The NPD Group. In […]

Customer Counts Rise at Breakfast, Fall After

Customer Counts Rise at Breakfast, Fall After

Breakfast was the bright spot for restaurants in 2013, according to new data from The NPD Group. Customer traffic declined 1% at both lunch and dinner last year, but breakfast saw a 3% increase in customers. Then PM Snack daypart was up 1%. This was the third consecutive year of positive customer growth for breakfast, […]

Can the Diner Reinvigorate Restaurants?

Can the Diner Reinvigorate Restaurants?

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Two new marketing campaigns that draw on the timeless appeal of the American diner manifest the restaurant industry’s current malaise and perhaps provide its remedy as well. The latest NPD Group/CREST data shows that the restaurant business—here and in several other countries—has hit the doldrums. In short, customer traffic isn’t increasing. “We’re seeing flat or […]