Home » Archives by category » Test Market (Page 16)

Monday News-Nugget Catch-Up for 9/28

http://www.youtube.com/watch?v=tsJYpH-tZQI”

► Jack in the Box today is expected to announce the return of the Bonus Jack, a double-decker burger absent from Jack’s menu since the end of the Carter administration. The news was broken by blogger FastFoodMaven, who reports that the Bonus Jack returns at $2.79 (or $3.99 for the combo, shown at left), pricing it […]

McDonald’s Fine-Tuning In-Store TV Network

While insisting that its in-store McDonald’s Channel is only in limited test, the No. 1 quick-service chain also is signing up content producers for the entertainment and advertising medium. A McDonald’s spokesperson confirmed a report in License! Global magazine that the chain has inked a deal with Glendale, Calif.-based Renegade Animation. It will supply its […]

Winging It: Wendy’s Tests BBQ Chicken Wrap

What can you do with boneless chicken wings besides dipping them in sauce? How about wrapping them in a tortilla? With bacon, of course. In Austin, Texas, Wendy’s is testing a Smokehouse BBQ Wrap as a possible extension of its Boneless Wings product beyond the Bold Buffalo, Honey BBQ and Sweet & Spicy Asian sauces […]

BK’s Plan: More “Value-Priced” Items and Extra Thick Burgers

Burger King’s marketing plan for the next 12 months includes heavier promotion for its $1 menu items, development of more “value focused” new products and the national introduction next February of its premium Extra Thick Burger. The first change comes next month when Nascar driver Tony Stewart becomes Burger King’s advertising spokesman. Those and other revelations […]

Size Matters: BK Takes On McD’s Double Cheeseburger

While Carl’s Jr. is kicking the Big Mac for being puny and over-priced, McDonald’s Double Cheeseburger is the target of new “mine’s bigger than yours” trash talk from Burger King. Burger King failed last month to convince all of its franchisees to endorse a limited-time $1 Double Cheeseburger promotion. However, in selected markets—including Chicago and […]

Jack in the Box Testing Grilled Quesadillas

Jack in the Box, which hasn’t added a new full-size burger in more than a year, apparently is focusing on the Mexican-foods side of its menu in evaluating new products. Currently in test is a product called Quesadilla Grillers, grilled quesadillas that are served with a side of “fire-grilled salsa,” according to test-market advertising (now pulled from […]