Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Asiago Veggie Burger with Kale Parmesan Caesar Salad shown below!

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Better Bacon Means Better Burgers

Go to the JONES FARM RECIPE PAGE to get the Dry Aged Cherrywood Beer Burger recipe for May.

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s Kale, Bag Tray & More

McDonald's Canada's kale salads
vimeo.com/12612958

The McDonald’s kale rumor apparently is true. Janney analyst Mark Kalinowski reported in March that the chain was looking to add kale to its menu. Today he reported that McDonald’s will sell three new salad bowls with kale in Canada. Twitterer @McD_Truth provided the photo at right. The varieties are “I’m Greek-ing Out,” “Head Over […]

McDonald’s Tests Smaller TasteCrafted Platform

McD TasteCrafted burgers

McDonald’s Corp. already is testing a smaller, cheaper and more drive-thru-friendly version of the Create Your Taste customization platform that has been touted as central to its drive to become what CEO Steve Easterbrook calls “a modern progressive burger company.”

Testing in the Central Coast of California co-op (north of Los Angeles, from Santa Barbara […]

All-Day But Not Full-Menu Breakfast

McD_SanDiegoBreakfastFEAT

McDonald’s will begin testing all-day breakfast in San Diego beginning next Monday, April 20, but it won’t be offering its full breakfast menu.

Just nine food items (plus McCafé beverages) will be on the post-10:30 a.m. menu, according to the San Diego McDonald’s co-op. The iconic Egg McMuffin is there, of course, along with Sausage […]

McDonald’s Turns a Corner with New Prototype

McDonald’s has converted one of its McCafé units in Sydney, Australia, to “The Corner,” a trial cafe brand that foods such as Moroccan chicken breast, chipotle pulled pork, brown rice and lentils. Protein & Rice Boxes are assembled Chipotle-style with chutney or chimichurri sauce. Baristas serve up coffee drinks. Craft sodas in flavors such as […]

McDonald’s Extends Customization Test to Chicken

McDonald’s is extending its “Create Your Taste” customization option to chicken as well as beef as it broadens testing to 30 stores in five states.

Inclusion of chicken, confirmed by the company, makes sense given that beef prices are expected to continue to rise in 2015. This is not the only change as it green-lights […]

White Castle Considers Veggie Sliders

Continuing its push to update the brand and innovate on its menu, White Castle is stepping up its interest in Veggie Sliders.

The chain has contacted loyalists by email to ask if a Veggie Slider would appeal to them enough to bring them to a White Castle restaurant. Additionally it is asking consumers to rate […]

Five Guys Extends Milkshake Mix-In Test

Five Guys Burgers & Fries, known for its simple menu that doesn’t include a milkshake, has made its milkshake test official and has added a social-media promotion to support it. In New York (14 stores), New Jersey (five), Virginia (three) and North Carolina (one), the chain is testing vanilla shakes with 10 mix-in choices.

Ingredients […]

McDonald’s Value Test: $4.99 Combo Bag

The “meat-and-three” is a Southern restaurant tradition. Diners choose an entrée plus three side dishes to accompany it. Given that it’s appropriate that McDonald’s is testing a “meat-and-two” twist on its Dollar Menu & More in selected stores in Georgia.

The $4.99 McDonald’s Combo Bag invites customers to choose one sandwich from among four Dollar […]