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15 Test Foods We’re Still Waiting For

15 Test Foods We’re Still Waiting For

The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is testing fresh ground beef and […]

McDonald’s Puts Fresh Beef to the Test

McDonald’s Puts Fresh Beef to the Test

In his April 22, 2016, Q1 earnings call with analysts, McDonald’s CEO Steve Easterbrook proclaimed the chain’s dedication to “innovating to address customers’ changing demands.” Some innovations are small, such as buttering English Muffin halves. And some changes are big. Very big. In 14 stores in the Dallas/Fort Worth market–according to a report in Nation’s […]

McDonald’s Testing ‘Signature Crafted’ Burgers

McDonald’s Testing ‘Signature Crafted’ Burgers

BurgerBusiness.com reported exclusively in December that McDonald’s Corp. had trademarked the name “Signature Crafted.” Now the company is testing yet another version of its build-your-own platform under that name in western Washington State. Signature Crafted Recipes” is really just the latest name for what has been tested previously under the “TasteCrafted” and “Chef Crafted Flavors” […]

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s latest new-concept store is the “Burger Bar” branded store that it opened last month in Perth, Australia. Although a corporate announcement calls the store “the next evolution of McDonald’s Create Your Taste (CYT) concept,” the Burger Bar doesn’t change the basic CYT burger customization platform that’s available in 750 Australian McDonald’s. What it does […]

McDonald’s Tries ‘Signature’ Burgers in UK

McDonald’s Tries ‘Signature’ Burgers in UK

McDonald’s has introduced “The Signature Collection” in the UK, a trio of high-end burgers on brioche buns. The chain says the burgers were created by its Food Development Director Duncan Cruttenden and “a team of chefs with a wide range of experience from Michelin starred restaurants to cooking for international royalty.” The burgers will be […]

What’s Testing at McDonald’s The Corner?

What’s Testing at McDonald’s The Corner?

McDonald’s says The Corner café that it opened in Australia last December is proving to be a successful incubator for new menu items but the company doesn’t intend to open another location. The concept’s new menu, launched October 22, moves even farther away from burgers and fries, which means some interesting food items could work […]

McDonald’s ‘Chef Crafted Flavors’: BK’s Black Burger

McDonald’s ‘Chef Crafted Flavors’: BK’s Black Burger

Now that the all-day breakfast menu it has been testing is about to go national, McDonald’s San Diego County, Calif.,  co-op is testing three new customizable sandwiches. The initiative is labeled “Chef Crafted Flavors.” For each of the three, diners can choose the new Buttermilk Crispy Chicken patty, the Artisan Grilled chicken patty or a […]

McDonald’s Tests ‘Gourmet Breakfast’

McDonald’s Tests ‘Gourmet Breakfast’

Already testing all-day breakfast, McDonald’s Australia operation—which developed the Create Your Taste platform, McCafé and other ideas now in the U.S.—is testing an upscale “Gourmet Breakfast” menu in at least one market, BurgerBusiness.com has learned. All-day breakfast, launched July 2 in the Illawarra region south of Sydney and since spread to the Gold Coast region […]

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