Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s Tests ‘Gourmet Breakfast’

McD_Aussie_GourmetBreakfast

Already testing all-day breakfast, McDonald’s Australia operation—which developed the Create Your Taste platform, McCafé and other ideas now in the U.S.—is testing an upscale “Gourmet Breakfast” menu in at least one market, BurgerBusiness.com has learned.

(photo credit Lauren Waters)

All-day breakfast, launched July 2 in the Illawarra region south of Sydney and since spread […]

McDonald’s Tries “Signature Burger”

McD_Signature

McDonald’s is creating new menu items again. In selected markets the chain is trying out a “Signature Burger,” a new low-price entry that anchors what’s been rechristened the “Lovin’ Value Menu.”

The Signature Burger doesn’t bring new ingredients to the McDonald’s pantry. It combines two regular burger patties with white Cheddar cheese, tomato, lettuce and […]

No Shortage of Breakfast Competition

McDonald's Bacon & White Cheddarr McMuffin

Despite the avian-flu-related egg shortage with which supermarkets and restaurants are dealing, McDonald’s is trying a new take on a core breakfast item. The 350-calorie Bacon & White Cheddar McMuffin is on menus in Chicago, priced at $2.99 alone or $3.50 with a small coffee. Radio ads support it.

Lest anyone howl about the timing […]

McDonald’s Kale, Bag Tray & More

McDonald's Canada's kale salads
vimeo.com/12612958

The McDonald’s kale rumor apparently is true. Janney analyst Mark Kalinowski reported in March that the chain was looking to add kale to its menu. Today he reported that McDonald’s will sell three new salad bowls with kale in Canada. Twitterer @McD_Truth provided the photo at right. The varieties are “I’m Greek-ing Out,” “Head Over […]

McDonald’s Tests Smaller TasteCrafted Platform

McD TasteCrafted burgers

McDonald’s Corp. already is testing a smaller, cheaper and more drive-thru-friendly version of the Create Your Taste customization platform that has been touted as central to its drive to become what CEO Steve Easterbrook calls “a modern progressive burger company.”

Testing in the Central Coast of California co-op (north of Los Angeles, from Santa Barbara […]

All-Day But Not Full-Menu Breakfast

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McDonald’s will begin testing all-day breakfast in San Diego beginning next Monday, April 20, but it won’t be offering its full breakfast menu.

Just nine food items (plus McCafé beverages) will be on the post-10:30 a.m. menu, according to the San Diego McDonald’s co-op. The iconic Egg McMuffin is there, of course, along with Sausage […]

McDonald’s Turns a Corner with New Prototype

McDonald’s has converted one of its McCafé units in Sydney, Australia, to “The Corner,” a trial cafe brand that foods such as Moroccan chicken breast, chipotle pulled pork, brown rice and lentils. Protein & Rice Boxes are assembled Chipotle-style with chutney or chimichurri sauce. Baristas serve up coffee drinks. Craft sodas in flavors such as […]

McDonald’s Extends Customization Test to Chicken

McDonald’s is extending its “Create Your Taste” customization option to chicken as well as beef as it broadens testing to 30 stores in five states.

Inclusion of chicken, confirmed by the company, makes sense given that beef prices are expected to continue to rise in 2015. This is not the only change as it green-lights […]