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Jack in the Box Tries ‘Brunchfast’ Menu

Jack in the Box Tries ‘Brunchfast’ Menu

In June, BurgerBusiness.com broke the story that Jack in the Box had trademarked the term “brunchfast.” The follow-up is that it has gone beyond trademark to a Brunchfast menu testing in Southern California. Credit for this goes to insidesocal.com’s Dine 909, which spotted it in Moreno Valley, Calif., in July. Brunchfast remains on the menu […]

McDonald’s Expands Sriracha Mac Test

McDonald’s Expands Sriracha Mac Test

McDonald’s has expanded the test of its mashup of Big Mac and sriracha sauces to western Washington State. Originally tried last month in San Diego as part of the continuing test of the Signature Crafted customization platform, Signature Sriracha was one of several topping combos available. Interestingly, the Washington test of Signature Sriracha (below) casts […]

Social Media Change BurgerFi’s Burgers

Social Media Change BurgerFi’s Burgers

BurgerFi today launches a new burger—the CEO—and upgrades the casual-dining chain’s entire burger line with an approximately 12% increase in patty size that addresses a complaint that the chain has heard steadily over its five-year span. “We track social media: We have software that picks up any reference, positive or negative, about BurgerFi and a […]

McDonald’s Tests Sriracha Big Mac Sauce

McDonald’s Tests Sriracha Big Mac Sauce

McDonald’s hasn’t finished testing new ideas in San Diego. The latest is the addition of a “Signature Sriracha” flavor package with the Signature Crafted Recipes menu it began testing in February. These are burgers customers can customize with one of several flavor/toppings packages. Ask for a Signature Sriracha burger and you get new Sriracha Big […]

15 Test Foods We’re Still Waiting For

15 Test Foods We’re Still Waiting For

The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is testing fresh ground beef and […]

McDonald’s Puts Fresh Beef to the Test

McDonald’s Puts Fresh Beef to the Test

In his April 22, 2016, Q1 earnings call with analysts, McDonald’s CEO Steve Easterbrook proclaimed the chain’s dedication to “innovating to address customers’ changing demands.” Some innovations are small, such as buttering English Muffin halves. And some changes are big. Very big. In 14 stores in the Dallas/Fort Worth market–according to a report in Nation’s […]

McDonald’s Testing ‘Signature Crafted’ Burgers

McDonald’s Testing ‘Signature Crafted’ Burgers

BurgerBusiness.com reported exclusively in December that McDonald’s Corp. had trademarked the name “Signature Crafted.” Now the company is testing yet another version of its build-your-own platform under that name in western Washington State. Signature Crafted Recipes” is really just the latest name for what has been tested previously under the “TasteCrafted” and “Chef Crafted Flavors” […]

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s latest new-concept store is the “Burger Bar” branded store that it opened last month in Perth, Australia. Although a corporate announcement calls the store “the next evolution of McDonald’s Create Your Taste (CYT) concept,” the Burger Bar doesn’t change the basic CYT burger customization platform that’s available in 750 Australian McDonald’s. What it does […]

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