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How Sonic Is Customizing POP Messaging

How Sonic Is Customizing POP Messaging

Sonic Corp. delivered disappointing results for its Q4, ended Aug. 31, 2016: System same-store sales decreased 2% (-1.8% same-store at franchise drive-ins; -3% at company drive-ins) due to a decline in customer traffic that higher prices and a higher average could not offset. Management pointed to a “persistent industry-wide slowdown that began in late April” […]

Ruby Tuesday Tables Technology

Ruby Tuesday Tables Technology

Ruby Tuesday remains committed to social media but it has given up on tabletop media. And it has found, once again that burgers sell. The Maryville, Tenn.-based casual-dining chain reported disappointing results for its Q3 ended Mach 1, 2016: same-store sales declined 3.1% and restaurant-level margins decreased by 10 basis points. Chairman, president and CEO […]

Study Finds Low Appetite for Apps

Study Finds Low Appetite for Apps

If you’re struggling to develop a smartphone app for your restaurant, relax. New research from online-reservation service OpenTable finds that diners aren’t eager to download apps for their favorite restaurants. Instead they prefer to do an Internet search for your restaurant to get info. So invest in your website as well as an app. OpenTable’s […]

McDonald’s Feeds iPhone 6 Appetites

McDonald’s Feeds iPhone 6 Appetites

McDonald’s is taking good care of new friend Apple Inc. Representatives of the burger chain were up before dawn today to provide apple pies and apple slices (along with shirts, sunglasses and phone accessories) to early adopters lined up in the dark at Apple stores in Chicago and New York. The iPhone 6 and iPhone […]

Sonic Investing In POS Technology

Sonic Investing In POS Technology

Side-stepping the currently feverish fascination with mobile payment apps, Sonic Drive-In is asking its franchisees to invest instead in new point-of-service technology. After a nearly a year of market testing, the chain—known for its carhops on roller skates—says this technology yields higher sales and an increased average check. There are two parts to the new […]

Latest McDonald’s Test Item: PayPal

McDonald’s is testing a PayPal-based mobile payments service at 30 restaurants in France, according to a report by Reuters. A McDonald’s spokesperson confirmed the tests to the news agency. The test allows McDonald’s customers to order food on their smartphones through a McDonald’s mobile application or online, with payment handled through PayPal. A dedicated counter […]